Borgward is an automobile manufacturer originally started by Carl F. W. Borgward. The original company, based in Bremen throughout Germany, ceased operations in the particular 1960s. The Borgward group produced four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has since been revived by Carl Borgward's grandson, Christian Borgward, together with his lover Karlheinz L. Knöss, with assistance from Oriental investment, and unveiled the businesses first new car inside over 40 years, the BX7 at your 2015 International Motor Present.The origins of Bremen's most significant auto-business get back on 1905 with the organization in nearby Varel from the "Hansa Automobilgesellschaft" and the building blocks in Bremen itself of "Namag", maker of the Lloyd car. These two businesses merged in 1914 in order to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial crisis then confronting Germany, the business failed to prosper and through the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator with the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented a possibility greatly to expand the scope of his vehicle business, and he took control of computer.
The 1st "automobile" Carl Borgward made was the 1924 Blitzkarren (super cart), a sort of small three-wheeled van with a couple of hp (1. 5 kW), which was an enormous success out there gap it filled. Traders with a small budget bought for delivery. The Reichspost ordered most of them for postal service.In 1929, Borgward became the home of Hansa Lloyd AG having been able to merge his "Goliath-Werke Borgward & Corp. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had nowadays evolved into the however three wheeler timber framed synthetic leather bodied 5 as well as 7 hp Goliath Founder. Borgward turned his attention to the other businesses and also led the development in the Hansa Konsul. In February 1937, there came the brand new Hansa Borgward 2000 as well as in 1939 the brand was shortened to Borgward 2000. The 2000 model was as well as the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used some of the brand names from businesses he had acquired over time to found three separate companies: Borgward, Goliath and Lloyd. This was intended to increase the quantity of steel allocated to his business at any given time of austerity and rationing. For many purposes the companies would be run as being a single entity, but in a business operated by way of a man to whom delegation would not come naturally the expansion of legal entities nevertheless added unhelpful layers of complexity over the 1950s and encouraged a broadening in the range which finally proved financially unsustainable while using the sales volumes achievable. In 1949 company displayed the Borgward Hansa 1500.On the list of top engineers at Borgward from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella began in 1954. The Isabella would become Borgward's most widely used model and remained in production for the life of the business. In 1960 the Borgward P100 had been introduced, equipped with pneumatic suspension.Borgward introduced a line of 1500 cc sports racers inside late 1950s, with the 16-valve engine from these to become successful Formula Two power unit (that was also used by a few F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such as air suspension and automated transmission, the company had trouble competing available. While larger companies such as Opel and VW took benefit of economies of scale and also kept their prices low to get market share, Borgward's cost structure was even more than necessary for its size, as it basically run as four tiny independent companies and never implemented such basic charge reduction strategies as mutual development and parts sharing involving the company's makes. Borgward suffered quality problems too. The Lloyd Arabella was technically advanced being a water-cooled boxer with the front wheel drive, but plagued with problems for instance water leakage and gearbox snags. Lloyd lost money on the car even though it was more expensive as compared to its direct competitors.In 1961, the company was pushed into liquidation by collectors. Carl Borgward died in July 1963, still insisting the company have been technically solvent. This proved to be true inside the sense that after your creditors were paid 100 %, there was still several. 5 million Marks left over from the business.
Stories of difficulties at Borgward surfaced within an article that appeared in Germany's leading news mag, “Der Spiegel” on fourteen December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted by way of a picture of Borgward, cigar in mouth, on the magazine’s the front cover. It was strongly essential of Carl Borgward's organization approach, and included many on the arguments later advanced to describe or justify the firm's demise. The widest range connected with cars from any company in Germany, produced by three until recently operationally autonomous companies (Borgward, Goliath and Lloyd) has been supporting a turnover involving only 650 million Marks, placing the overall sales value on the combined Borgward auto corporations only in fifth location among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence on an increasingly manic proliferation of new and modified types featuring adventurous, but under-developed technological innovative developments ("fast manisch[e] Konstruierwut") gave rise to components which all too often did not work, broke down or chop down apart, resulting in massive costs for pre-delivery remediation and/or article delivery warranty work that found their in the past to the company.The December 1960 Spiegel article has not been the only serious community criticism targeting Borgward at this time: suddenly stridently negative (when more succinct) comments also resulted in in the influential mass-market Bild newspapers and in television studies. Critical media commentaries furthermore appeared concerning large loans on the Borgward Group provided from the local Landesbank.It is apparent how the business was confronting cash-flow difficulties right at the end of 1960. Capital intensive businesses like auto manufacturing use their own expensive machines and tools most efficiently if they use them constantly with full capacity, but the car market in Europe within the 1950s/60s was more seasonal than today, with sales diminishing inside Winter, then peaking in the first summer months: Borgward’s inventory of unsold cars by the end of 1960 was higher than usual, reflecting ambitious growth plans, most obviously in respect of the usa market[11] The December 1960 Spiegel article speculated that of the 15, 000 Borgward cars ordered because of the North American dealers throughout 1960 (and on the 12, 000 delivered to them) 6, 000 might have being taken back following a slump in American demand. (Borgward was not the sole European auto maker hit by way of North American slump successful for imported cars through 1960. In the same calendar year two ships carrying Renault Dauphines were turned last mid-Atlantic because the docks in New york were overcrowded with unsold Dauphines.
Borgward Drivers39; Club Archive of Journals car pictures and things
At the conclusion of December 1960 Borgward approached the lender for a further one million Marks of credit ratings, the loan to be backed by way of a guarantee from the Bremen local government which initially the Bremen senators opted for provide. However, following the flood of critical press comment the senators withdrew their assurance. They now required Carl Borgward to pledge the organization itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in the still hostile media, Borgward agreed to the actual senate’s terms on 5 February 1961, thereby averting the bankruptcy from the business.The Bremen Senate also insisted on appointing its nominee as chairman in the company’s supervisory board. The man they decided was Johannes Semler with whom reports generally describe as being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated into English, does less than full justice for the breadth of Semler’s profession. He had studied regulation at university and worked initially like a lawyer. The scion of a top Hamburg political family, in 1945 he had himself been a founding member of the centre-right CSU party, and was a member of the Bundestag between 1950 in addition to 1953. Despite his Hamburg beginnings, Semler was by on this occasion based in Munich, with a network of contacts from the Bavarian establishment that possibly included fellow CSU politician plus the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a top administrative position inside Bizone. The appointment of Johannes Semler because the representative of the Bremen senators for you to chair the Borgward supervisory table would, in retrospect, contribute to the debate that followed the Borgward bankruptcy.
Many of the outside cars were for sale, this 1960 Cabriolet 55,000 €
About 28 July 1961 Semler, as Chairman of your supervisory board joined the directors in the three companies Borgward, Goliath and Lloyd to instigate proceedings for that establishment of a “Vergleichsverfahren”, which would have provided to get a court sanctioned scheme of arrangement enabling the business to continue to trade while at the same time protecting the interests regarding creditors. [16] Two months later, however, in September 1961, the Borgward and Goliath businesses were declared bankrupt, followed in November by the Lloyd business. Subsequent “conspiracy theorists” include suggested that Semler, for reasons of his or her own, never had any intention of allowing the Borgward auto-businesses to survive.
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