Borgward is an automobile manufacturer originally founded by Carl F. W. Borgward. The original company, based in Bremen throughout Germany, ceased operations in the 1960s. The Borgward group produced four brands of vehicles: Borgward, Hansa, Goliath and Lloyd.The marque has due to the fact been revived by Carl Borgward's grand son, Christian Borgward, together with his lover Karlheinz L. Knöss, with assistance from Chinese investment, and unveiled the businesses first new car in over 40 years, the BX7 at the actual 2015 International Motor Present.The origins of Bremen's most significant auto-business return to 1905 with the institution in nearby Varel of the "Hansa Automobilgesellschaft" and the walls in Bremen itself of "Namag", maker of the Lloyd auto. These two businesses merged in 1914 in order to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economic situation then confronting Germany, the business failed to prosper and by the late 1920s faced personal bankruptcy. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented a chance greatly to expand the actual scope of his car business, and he took control from it.
pictures from the Swedish Borgward Club39;s meeting 2006 in Vallersvik
The initial "automobile" Carl Borgward created was the 1924 Blitzkarren (super cart), a sort of very small three-wheeled van with 3 hp (1. 5 kW), which was an enormous success already in the market gap it filled. Traders with a small budget bought it for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the overseer of Hansa Lloyd AG having gotten to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had nowadays evolved into the even now three wheeler timber framed synthetic leather bodied 5 as well as 7 hp Goliath Leading. Borgward turned his attention to the other businesses and also led the development from the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 along with in 1939 the label was shortened to Borgward 2000. The 2000 model was accompanied by the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used some of the brand names from organizations he had acquired in recent times to found three distinct companies: Borgward, Goliath and Lloyd. This was intended to increase the number of steel allocated to his business at any given time of austerity and rationing. For many purposes the firms would be run as a single entity, but in a business operated with a man to whom delegation did not come naturally the expansion of legal entities however added unhelpful layers of complexity from the 1950s and encouraged a broadening from the range which in the long run proved financially unsustainable using the sales volumes achievable. In 1949 company displayed the Borgward Hansa 1500.One of several top engineers at Borgward via 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella begun in 1954. The Isabella would become Borgward's most popular model and remained in production for your life of the company. In 1960 the Borgward P100 has been introduced, equipped with pneumatic suspension.Borgward introduced a type of 1500 cc sports racers within the late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (that was also used by some F1 privateers in 1961).Although Borgward pioneered technical novelties within the German market such while air suspension and automatic transmission, the company had trouble competing available. While larger companies just like Opel and VW took benefit of economies of scale as well as kept their prices low to get market share, Borgward's cost structure was even beyond necessary for its dimension, as it basically controlled as four tiny independent companies and never implemented such basic price reduction strategies as shared development and parts sharing relating to the company's makes. Borgward suffered quality problems at the same time. The Lloyd Arabella was technically advanced being a water-cooled boxer with entrance wheel drive, but plagued with problems for example water leakage and gearbox secrets. Lloyd lost money on the car though it was more expensive in comparison with its direct competitors.In 1961, the company was pushed into liquidation by loan companies. Carl Borgward died within July 1963, still insisting the company were being technically solvent. This proved to be true from the sense that after the creditors were paid entirely, there was still several. 5 million Marks left over from the business.
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Stories of difficulties at Borgward surfaced in a article that appeared throughout Germany's leading news newspaper, “Der Spiegel” on fourteen December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted with a picture of Borgward, cigar in mouth, on the magazine’s the front cover. It was strongly crucial of Carl Borgward's small business approach, and included many with the arguments later advanced to explain or justify the corporation's demise. The widest range associated with cars from any producer in Germany, produced by three till recently operationally autonomous corporations (Borgward, Goliath and Lloyd) has been supporting a turnover associated with only 650 million Represents, placing the overall sales value from your combined Borgward auto businesses only in fifth situation among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence by using an increasingly manic proliferation regarding new and modified designs featuring adventurous, but under-developed technological enhancements ("fast manisch[e] Konstruierwut") afforded rise to components which too much did not work, broke down or fell into apart, resulting in massive charges for pre-delivery remediation and/or post delivery warranty work that found their sources that are to the company.The December 1960 Spiegel article hasn't been the only serious open criticism targeting Borgward at this time: suddenly stridently negative (in the event more succinct) comments also resulted in in the influential mass-market Bild magazine and in television reports. Critical media commentaries furthermore appeared concerning large loans for the Borgward Group provided through the local Landesbank.It is apparent that this business was confronting cash-flow difficulties by the end of 1960. Capital intensive businesses including auto manufacturing use their expensive machines and tools most efficiently if they use them constantly with full capacity, but the car market in Europe inside 1950s/60s was more seasons than today, with sales diminishing in Winter, then peaking in the early summer months: Borgward’s inventory of unsold cars right at the end of 1960 was more than usual, reflecting ambitious growth options, most obviously in respect of the us market[11] The December 1960 Spiegel article speculated that with the 15, 000 Borgward cars ordered through the North American dealers throughout 1960 (and with the 12, 000 delivered to these people) 6, 000 might have to become taken back following a slump in North american demand. (Borgward was not the only real European auto maker hit by a North American slump successful for imported cars through 1960. In the same calendar year two ships carrying Renault Dauphines were turned last mid-Atlantic because the docks in Ny were overcrowded with unsold Dauphines.
Sold: Borgward Isabella Coupe Auctions Lot 21 Shannons
Towards the end of December 1960 Borgward approached the financial institution for a further one particular million Marks of credit ratings, the loan to be backed by way of guarantee from the Bremen local government which initially the Bremen senators opted for provide. However, following the flood associated with critical press comment this senators withdrew their guarantee. They now required Carl Borgward to pledge the company itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in the still hostile media, Borgward agreed to the actual senate’s terms on 4 February 1961, thereby averting the bankruptcy on the business.The Bremen Senate in addition insisted on appointing its own nominee as chairman in the company’s supervisory board. The man they decided was Johannes Semler with whom reports generally describe to be a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated directly into English, does less than full justice for the breadth of Semler’s vocation. He had studied legislation at university and worked initially like a lawyer. The scion of a number one Hamburg political family, in 1945 he received himself been a founding member of the centre-right CSU party, and was a person in the Bundestag between 1950 in addition to 1953. Despite his Hamburg roots, Semler was by this time around based in Munich, with a network of contacts inside Bavarian establishment that possibly included fellow CSU politician and the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler inside a top administrative position within the Bizone. The appointment of Johannes Semler as the representative of the Bremen senators to help chair the Borgward supervisory panel would, in retrospect, contribute to the dispute that followed the Borgward personal bankruptcy.
Hemmings Find of the Day – 1954 Borgward Hansa 2400 Hemmings Daily
On 28 July 1961 Semler, as Chairman of the supervisory board joined the directors with the three companies Borgward, Goliath and Lloyd to instigate proceedings with the establishment of a “Vergleichsverfahren”, which would have provided to get a court sanctioned scheme of arrangement enabling the business to continue to trade while concurrently protecting the interests of creditors. [16] Two months in the future, however, in September 1961, the Borgward and Goliath businesses were declared bankrupt, followed in November from the Lloyd business. Subsequent “conspiracy theorists” have suggested that Semler, for reasons of his or her own, never had any goal of allowing the Borgward auto-businesses for you to survive.
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