Borgward can be an automobile manufacturer originally founded by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in the actual 1960s. The Borgward group developed four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has because been revived by Carl Borgward's grand son, Christian Borgward, together with his associate Karlheinz L. Knöss, with assistance from China investment, and unveiled the businesses first new car inside over 40 years, the BX7 at the 2015 International Motor Present.The origins of Bremen's most significant auto-business get back on 1905 with the establishment in nearby Varel with the "Hansa Automobilgesellschaft" and the building blocks in Bremen itself of "Namag", maker of the Lloyd car. These two businesses merged in 1914 in order to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economy then confronting Germany, the business failed to prosper and because of the late 1920s faced personal bankruptcy. For Carl Borgward, already the successful creator on the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the opportunity greatly to expand the scope of his car business, and he took control of it.
Foto: Beurzen Geneve 2015 Borgward Isabella Coupe Borgward Isabella
The initial "automobile" Carl Borgward designed was the 1924 Blitzkarren (turbo cart), a sort of little three-wheeled van with 2 hp (1. 5 kW), which was an enormous success on the market gap it filled. Traders with a small budget ordered for delivery. The Reichspost ordered most of them for postal service.In 1929, Borgward became the director of Hansa Lloyd AG having had time to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had can't evolved into the however three wheeler timber presented synthetic leather bodied 5 or 7 hp Goliath Master. Borgward turned his awareness of the other businesses and also led the development from the Hansa Konsul. In February 1937, there came the completely new Hansa Borgward 2000 as well as in 1939 the name was shortened to Borgward 2000. The 2000 model was and then the Borgward 2300that remained in production until 1942.After World War II, in 1946 Carl Borgward used a number of the brand names from organizations he had acquired through the years to found three separate companies: Borgward, Goliath and Lloyd. This was intended to increase the quantity of steel allocated to his business during a period of austerity and rationing. For many purposes the businesses would be run like a single entity, but in a business operated with a man to whom delegation did not come naturally the expansion of legal entities nevertheless added unhelpful layers of complexity with the 1950s and encouraged a broadening in the range which in the long run proved financially unsustainable while using sales volumes achievable. In 1949 company introduced the Borgward Hansa 1500.One of several top engineers at Borgward by 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella began in 1954. The Isabella would become Borgward's hottest model and remained in production for the life of the company. In 1960 the Borgward P100 has been introduced, equipped with pneumatic suspension.Borgward introduced a brand of 1500 cc sports racers inside late 1950s, with the 16-valve engine from these being a successful Formula Two power unit (which has been also used by a few F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such as air suspension and intelligent transmission, the company had trouble competing out there. While larger companies just like Opel and VW took benefit from economies of scale along with kept their prices low to achieve market share, Borgward's cost structure was even beyond necessary for its dimensions, as it basically controlled as four tiny independent companies and never implemented such basic price reduction strategies as mutual development and parts sharing between your company's makes. Borgward suffered quality problems also. The Lloyd Arabella was technically advanced being a water-cooled boxer with front wheel drive, but plagued with problems such as water leakage and gearbox mistakes. Lloyd lost money on the car though it was more expensive in comparison with its direct competitors.In 1961, the company was pressured into liquidation by collectors. Carl Borgward died in July 1963, still insisting the company ended up technically solvent. This proved to be true inside sense that after the creditors were paid 100 %, there was still several. 5 million Marks left over from the business.
Borgward BX7: Audi lässt grüßen auf der IAA 2015! @ AUTOmativ.de
Reviews of difficulties at Borgward surfaced within the article that appeared throughout Germany's leading news mag, “Der Spiegel” on 15 December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted by using a picture of Borgward, cigar in mouth, on the magazine’s front cover. It was strongly vital of Carl Borgward's company approach, and included many in the arguments later advanced to go into detail or justify the corporation's demise. The widest range connected with cars from any manufacturer in Germany, produced by three until eventually recently operationally autonomous firms (Borgward, Goliath and Lloyd) had been supporting a turnover regarding only 650 million Grades, placing the overall sales value on the combined Borgward auto organizations only in fifth placement among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence by using an increasingly manic proliferation regarding new and modified products featuring adventurous, but under-developed technological innovations ("fast manisch[e] Konstruierwut") afforded rise to components which many times did not work, broke down or fell apart, resulting in massive charges for pre-delivery remediation and/or write-up delivery warranty work that found their way back to the company.The December 1960 Spiegel article has not been the only serious community criticism targeting Borgward currently: suddenly stridently negative (in the event that more succinct) comments also turned up in the influential mass-market Bild classifieds and in television reviews. Critical media commentaries furthermore appeared concerning large loans for the Borgward Group provided through the local Landesbank.It is apparent the business was confronting cash-flow difficulties at the conclusion of 1960. Capital intensive businesses including auto manufacturing use the expensive machines and tools most efficiently as long as they use them constantly from full capacity, but the car market in Europe from the 1950s/60s was more periodic than today, with sales diminishing within Winter, then peaking in their early summer months: Borgward’s inventory of unsold cars towards the end of 1960 was beyond usual, reflecting ambitious growth strategies, most obviously in respect of america market[11] The December 1960 Spiegel article speculated that on the 15, 000 Borgward cars ordered because of the North American dealers within 1960 (and in the 12, 000 delivered to these) 6, 000 might have to be taken back following a slump in North american demand. (Borgward was not the only real European auto maker hit by the North American slump successful for imported cars during 1960. In the same 12 months two ships carrying Renault Dauphines were turned back in mid-Atlantic because the docks in New york were overcrowded with unsold Dauphines.
Der neue Borgward BX 7 feiert sein Debüt auf der IAA 2015. Das große
At the conclusion of December 1960 Borgward approached the financial institution for a further one particular million Marks of credit score, the loan to be backed by a guarantee from the Bremen local government which initially the Bremen senators consented to provide. However, following the flood connected with critical press comment the actual senators withdrew their ensure. They now required Carl Borgward to pledge the company itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported inside a still hostile media, Borgward agreed to the senate’s terms on four February 1961, thereby averting the bankruptcy from the business.The Bremen Senate also insisted on appointing its very own nominee as chairman on the company’s supervisory board. The man they selected was Johannes Semler to whom reports generally describe being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated directly into English, does less than full justice towards the breadth of Semler’s job. He had studied legislation at university and worked initially being a lawyer. The scion of a leading Hamburg political family, in 1945 he got himself been a founding person in the centre-right CSU celebration, and was a member of the Bundestag between 1950 and also 1953. Despite his Hamburg sources, Semler was by on this occasion based in Munich, with a network of contacts inside the Bavarian establishment that probably included fellow CSU politician along with the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a top administrative position inside the Bizone. The appointment of Johannes Semler because representative of the Bremen senators to help chair the Borgward supervisory panel would, in retrospect, contribute to the hot debate that followed the Borgward chapter 7.
Foto Borgward al Salone di Francoforte 2015, Foto Saloni dell39;auto
About 28 July 1961 Semler, as Chairman of the particular supervisory board joined the directors from the three companies Borgward, Goliath and Lloyd to instigate proceedings for that establishment of a “Vergleichsverfahren”, which would have provided for any court sanctioned scheme of arrangement enabling the company to continue to trade while concurrently protecting the interests regarding creditors. [16] Two months after, however, in September 1961, the Borgward and Goliath businesses were declared bankrupt, followed in November by the Lloyd business. Subsequent “conspiracy theorists” get suggested that Semler, for reasons of his own, never had any purpose of allowing the Borgward auto-businesses for you to survive.
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