Borgward is usually an automobile manufacturer originally founded by Carl F. W. Borgward. The original company, based in Bremen in Germany, ceased operations in this 1960s. The Borgward group produced four brands of cars and trucks: Borgward, Hansa, Goliath and Lloyd.The marque has considering that been revived by Carl Borgward's grandson, Christian Borgward, together with his partner Karlheinz L. Knöss, with assistance from Far east investment, and unveiled the company's first new car within over 40 years, the BX7 at the actual 2015 International Motor Show.The origins of Bremen's most significant auto-business return to 1905 with the establishment in nearby Varel of the "Hansa Automobilgesellschaft" and the foundation in Bremen itself of "Namag", maker of the Lloyd automobile. These two businesses merged in 1914 to the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economy then confronting Germany, the business failed to prosper and with the late 1920s faced personal bankruptcy. For Carl Borgward, already the successful creator from the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented an opportunity greatly to expand the scope of his car business, and he took control of computer.
The primary "automobile" Carl Borgward intended was the 1924 Blitzkarren (lightning cart), a sort of small three-wheeled van with a couple of hp (1. 5 kW), which was an enormous success already in the market gap it filled. Traders with a small budget purchased for delivery. The Reichspost ordered many of them for postal service.In 1929, Borgward became the director of Hansa Lloyd AG having had time to merge his "Goliath-Werke Borgward & Corp. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had by now evolved into the even now three wheeler timber framed synthetic leather bodied 5 or perhaps 7 hp Goliath Leader. Borgward turned his care about the other businesses in addition to led the development on the Hansa Konsul. In February 1937, there came the brand-new Hansa Borgward 2000 and in 1939 the label was shortened to Borgward 2000. The 2000 model was and then the Borgward 2300that remained in production until 1942.After World War II, in 1946 Carl Borgward used many of the brand names from companies he had acquired in the past to found three distinct companies: Borgward, Goliath and Lloyd. This was intended to increase the quantity of steel allocated to his business each time of austerity and rationing. For many purposes the businesses would be run as a single entity, but in a business operated by the man to whom delegation would not come naturally the proliferation of legal entities however added unhelpful layers of complexity over the 1950s and encouraged a broadening from the range which in the long run proved financially unsustainable with all the sales volumes achievable. In 1949 company shown the Borgward Hansa 1500.One of the top engineers at Borgward via 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella commenced in 1954. The Isabella would become Borgward's most favored model and remained in production with the life of the business. In 1960 the Borgward P100 seemed to be introduced, equipped with pneumatic suspension.Borgward introduced a distinctive line of 1500 cc sports racers in the late 1950s, with the 16-valve engine from these to become successful Formula Two power unit (which was also used by several F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such seeing that air suspension and intelligent transmission, the company had trouble competing available. While larger companies similar to Opel and VW took good thing about economies of scale and kept their prices low to find market share, Borgward's cost structure was even beyond necessary for its size, as it basically managed as four tiny independent companies and do not implemented such basic price tag reduction strategies as mutual development and parts sharing involving the company's makes. Borgward suffered quality problems too. The Lloyd Arabella was technically advanced like a water-cooled boxer with the front wheel drive, but plagued with problems like water leakage and gearbox errors. Lloyd lost money on the car even though it was more expensive when compared with its direct competitors.In 1961, the company was compelled into liquidation by collectors. Carl Borgward died throughout July 1963, still insisting the company have been technically solvent. This proved to be true in the sense that after the creditors were paid fully, there was still some. 5 million Marks left over from the business.
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Studies of difficulties at Borgward surfaced in an article that appeared within Germany's leading news newspaper, “Der Spiegel” on age 14 December 1960”. The very long, detailed, and in places recurring Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s top cover. It was strongly critical of Carl Borgward's organization approach, and included many on the arguments later advanced to spell out or justify the businesses demise. The widest range regarding cars from any supplier in Germany, produced by three till recently operationally autonomous companies (Borgward, Goliath and Lloyd) has been supporting a turnover involving only 650 million Scars, placing the overall sales value on the combined Borgward auto companies only in fifth position among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence while on an increasingly manic proliferation associated with new and modified versions featuring adventurous, but under-developed technological innovative developments ("fast manisch[e] Konstruierwut") gave rise to components which all too often did not work, broke down or fell apart, resulting in massive payments for pre-delivery remediation and/or publish delivery warranty work that found their sources that are to the company.The December 1960 Spiegel article hasn't been the only serious public criticism targeting Borgward at the moment: suddenly stridently negative (in the event more succinct) comments also turned up in the influential mass-market Bild newspaper and in television accounts. Critical media commentaries in addition appeared concerning large loans to the Borgward Group provided from the local Landesbank.It is apparent that the business was confronting cash-flow difficulties right at the end of 1960. Capital intensive businesses such as auto manufacturing use their own expensive machines and tools most efficiently whenever they use them constantly on full capacity, but the car market in Europe within the 1950s/60s was more seasons than today, with sales diminishing inside Winter, then peaking in early summer months: Borgward’s inventory of unsold cars at the end of 1960 was above usual, reflecting ambitious growth strategies, most obviously in respect of the usa market[11] The December 1960 Spiegel article speculated that with the 15, 000 Borgward cars ordered from the North American dealers with 1960 (and from the 12, 000 delivered to these) 6, 000 might have to become taken back following a slump in United states demand. (Borgward was not really the only European auto maker hit with a North American slump widely used for imported cars while in 1960. In the same yr two ships carrying Renault Dauphines were turned back mid-Atlantic because the docks in Nyc were overcrowded with unsold Dauphines.
pictures from the Swedish Borgward Club39;s meeting 2006 in Vallersvik
By the end of December 1960 Borgward approached the lending company for a further one million Marks of credit, the loan to be backed with a guarantee from the Bremen regional government which initially the Bremen senators decided provide. However, following the flood of critical press comment the actual senators withdrew their assurance. They now required Carl Borgward to pledge the corporation itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in a still hostile media, Borgward agreed to the senate’s terms on four February 1961, thereby averting the bankruptcy in the business.The Bremen Senate furthermore insisted on appointing its own nominee as chairman on the company’s supervisory board. The man they chose was Johannes Semler who reports generally describe to be a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated in English, does less than full justice on the breadth of Semler’s vocation. He had studied rules at university and worked initially as being a lawyer. The scion of a top Hamburg political family, in 1945 he had himself been a founding member of the centre-right CSU party, and was a member of the Bundestag between 1950 and 1953. Despite his Hamburg roots, Semler was by this time around based in Munich, with a network of contacts from the Bavarian establishment that probably included fellow CSU politician plus the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a very top administrative position inside Bizone. The appointment of Johannes Semler for the reason that representative of the Bremen senators for you to chair the Borgward supervisory board would, in retrospect, contribute to the debate that followed the Borgward bankruptcy.
Upon 28 July 1961 Semler, as Chairman of your supervisory board joined the directors of the three companies Borgward, Goliath and Lloyd to instigate proceedings to the establishment of a “Vergleichsverfahren”, which would have provided for just a court sanctioned scheme of arrangement enabling the business enterprise to continue to trade while as well protecting the interests of creditors. [16] Two months afterwards, however, in September 1961, the Borgward and Goliath companies were declared bankrupt, followed in November with the Lloyd business. Subsequent “conspiracy theorists” have got suggested that Semler, for reasons of his own, never had any intent of allowing the Borgward auto-businesses to survive.
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