Borgward is definitely an automobile manufacturer originally founded by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in the 1960s. The Borgward group developed four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has due to the fact been revived by Carl Borgward's grandson, Christian Borgward, together with his companion Karlheinz L. Knöss, with assistance from Far east investment, and unveiled the firm's first new car throughout over 40 years, the BX7 at the 2015 International Motor Display.The origins of Bremen's most significant auto-business get back to 1905 with the organization in nearby Varel from the "Hansa Automobilgesellschaft" and the muse in Bremen itself connected with "Namag", maker of the Lloyd car. These two businesses merged in 1914 to the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial situation then confronting Germany, the business failed to prosper and through the late 1920s faced individual bankruptcy. For Carl Borgward, already the successful creator on the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented a possibility greatly to expand your scope of his automobile business, and he took control than it.
1959 Borgward P100 By André Paul Siefert amp; Jens Müller
The initial "automobile" Carl Borgward made was the 1924 Blitzkarren (super cart), a sort of tiny three-wheeled van with a couple of hp (1. 5 kW), which was an enormous success in the market gap it filled. Traders with a small budget bought for delivery. The Reichspost ordered quite a few for postal service.In 1929, Borgward became the movie director of Hansa Lloyd AG having had time to merge his "Goliath-Werke Borgward & Corp. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had nowadays evolved into the nevertheless three wheeler timber framed synthetic leather bodied 5 or perhaps 7 hp Goliath Leading. Borgward turned his awareness of the other businesses in addition to led the development of the Hansa Konsul. In February 1937, there came the completely new Hansa Borgward 2000 along with in 1939 the label was shortened to Borgward 2000. The 2000 model was accompanied by the Borgward 2300that always been in production until 1942.After World War II, in 1946 Carl Borgward used a lot of the brand names from organizations he had acquired in recent times to found three individual companies: Borgward, Goliath and Lloyd. This was intended to increase how much steel allocated to his business during a period of austerity and rationing. For many purposes the lenders would be run as being a single entity, but in a business operated by the man to whom delegation would not come naturally the expansion of legal entities nonetheless added unhelpful layers of complexity with the 1950s and encouraged a broadening of the range which in the long run proved financially unsustainable with the sales volumes achievable. In 1949 company displayed the Borgward Hansa 1500.On the list of top engineers at Borgward coming from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started out in 1954. The Isabella would become Borgward's most favored model and remained in production with the life of the corporation. In 1960 the Borgward P100 ended up being introduced, equipped with pneumatic suspension.Borgward introduced a line of 1500 cc sports racers inside late 1950s, with the 16-valve engine from these transforming into a successful Formula Two power unit (that has been also used by some F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such seeing that air suspension and automatic transmission, the company had trouble competing in the market. While larger companies similar to Opel and VW took advantage of economies of scale as well as kept their prices low to achieve market share, Borgward's cost structure was even greater than necessary for its measurement, as it basically handled as four tiny independent companies and not implemented such basic price reduction strategies as combined development and parts sharing between your company's makes. Borgward suffered quality problems too. The Lloyd Arabella was technically advanced to be a water-cooled boxer with front wheel drive, but plagued with problems such as water leakage and gearbox mistakes. Lloyd lost money on the car although it was more expensive in comparison with its direct competitors.In 1961, the company was forced into liquidation by credit card companies. Carl Borgward died in July 1963, still insisting the company were being technically solvent. This proved to be true from the sense that after your creditors were paid fully, there was still 5. 5 million Marks left over from the business.
In one of the autojumble halls Autodus had a stand selling Borgward
Reviews of difficulties at Borgward surfaced in the article that appeared in Germany's leading news magazine, “Der Spiegel” on age 14 December 1960”. The very long, detailed, and in places similar Spiegel article was highlighted with a picture of Borgward, cigar in mouth, on the magazine’s front cover. It was strongly crucial of Carl Borgward's company approach, and included many with the arguments later advanced to describe or justify the firm's demise. The widest range connected with cars from any supplier in Germany, produced by three until recently operationally autonomous firms (Borgward, Goliath and Lloyd) was supporting a turnover involving only 650 million Represents, placing the overall sales value from your combined Borgward auto organizations only in fifth place among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence with an increasingly manic proliferation regarding new and modified types featuring adventurous, but under-developed technological innovative developments ("fast manisch[e] Konstruierwut") provided rise to components which all too often did not work, broke down or droped apart, resulting in massive costs for pre-delivery remediation and/or post delivery warranty work that found their long ago to the company.The December 1960 Spiegel article was not the only serious open criticism targeting Borgward presently: suddenly stridently negative (if more succinct) comments also turned up in the influential mass-market Bild paper and in television stories. Critical media commentaries also appeared concerning large loans on the Borgward Group provided from the local Landesbank.It is apparent that this business was confronting cash-flow difficulties towards the end of 1960. Capital intensive businesses like auto manufacturing use the expensive machines and tools most efficiently as long as they use them constantly in full capacity, but the car market in Europe in the 1950s/60s was more in season than today, with sales diminishing within Winter, then peaking in the first summer months: Borgward’s inventory of unsold cars at the conclusion of 1960 was above usual, reflecting ambitious growth plans, most obviously in respect of the united states market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered by the North American dealers with 1960 (and on the 12, 000 delivered to all of them) 6, 000 might have to be taken back following a slump in Us demand. (Borgward was not the one European auto maker hit with a North American slump sought after for imported cars while in 1960. In the same season two ships carrying Renault Dauphines were turned in mid-Atlantic because the docks in New york were overcrowded with unsold Dauphines.
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Towards the end of December 1960 Borgward approached the financial institution for a further one million Marks of credit ratings, the loan to be backed by the guarantee from the Bremen local government which initially the Bremen senators decided to provide. However, following the flood connected with critical press comment the actual senators withdrew their ensure. They now required Carl Borgward to pledge this company itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in a still hostile media, Borgward agreed to the senate’s terms on some February 1961, thereby averting the bankruptcy of the business.The Bremen Senate also insisted on appointing its nominee as chairman with the company’s supervisory board. The man they decided to go with was Johannes Semler to whom reports generally describe to be a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated straight into English, does less than full justice towards breadth of Semler’s profession. He had studied legislation at university and worked initially being a lawyer. The scion of a respected Hamburg political family, in 1945 he experienced himself been a founding member of the centre-right CSU bash, and was a person in the Bundestag between 1950 and also 1953. Despite his Hamburg beginning, Semler was by this time around based in Munich, with a network of contacts in the Bavarian establishment that possibly included fellow CSU politician along with the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler inside a top administrative position in the Bizone. The appointment of Johannes Semler for the reason that representative of the Bremen senators to chair the Borgward supervisory table would, in retrospect, contribute to the hot debate that followed the Borgward bankruptcy.
Borgwards Drivers Club Members Cars
With 28 July 1961 Semler, as Chairman of your supervisory board joined the directors from the three companies Borgward, Goliath and Lloyd to instigate proceedings for your establishment of a “Vergleichsverfahren”, which would have provided for the court sanctioned scheme of arrangement enabling this company to continue to trade while simultaneously protecting the interests involving creditors. [16] Two months afterwards, however, in September 1961, the Borgward and Goliath firms were declared bankrupt, followed in November through the Lloyd business. Subsequent “conspiracy theorists” possess suggested that Semler, for reasons of his very own, never had any intention of allowing the Borgward auto-businesses to be able to survive.
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