Borgward is definitely an automobile manufacturer originally launched by Carl F. W. Borgward. The original company, based in Bremen within Germany, ceased operations in this 1960s. The Borgward group created four brands of automobiles: Borgward, Hansa, Goliath and Lloyd.The marque has since been revived by Carl Borgward's grandson, Christian Borgward, together with his companion Karlheinz L. Knöss, with assistance from China investment, and unveiled the businesses first new car within over 40 years, the BX7 at your 2015 International Motor Display.The origins of Bremen's most significant auto-business return to 1905 with the place in nearby Varel of the "Hansa Automobilgesellschaft" and the inspiration in Bremen itself associated with "Namag", maker of the Lloyd car or truck. These two businesses merged in 1914 to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial situation then confronting Germany, the business failed to prosper and through the late 1920s faced a bankruptcy proceeding. For Carl Borgward, already the successful creator with the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented a chance greatly to expand this scope of his car business, and he took control than it.
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The initial "automobile" Carl Borgward made was the 1924 Blitzkarren (lightning cart), a sort of very small three-wheeled van with only two hp (1. 5 kW), which was an enormous success available in the market gap it filled. Traders with a small budget purchased for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the home of Hansa Lloyd AG having been able to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had right now evolved into the nevertheless three wheeler timber presented synthetic leather bodied 5 or perhaps 7 hp Goliath Master. Borgward turned his focus on the other businesses and also led the development on the Hansa Konsul. In February 1937, there came the brand new Hansa Borgward 2000 in addition to in 1939 the title was shortened to Borgward 2000. The 2000 model was and then the Borgward 2300that remained in production until 1942.After World War II, in 1946 Carl Borgward used a number of the brand names from companies he had acquired over the years to found three separate companies: Borgward, Goliath and Lloyd. This was intended to increase how much steel allocated to his business each time of austerity and rationing. For many purposes the companies would be run to be a single entity, but in a business operated by way of man to whom delegation didn't come naturally the expansion of legal entities however added unhelpful layers of complexity throughout the 1950s and encouraged a broadening with the range which ultimately proved financially unsustainable while using the sales volumes achievable. In 1949 company offered the Borgward Hansa 1500.On the list of top engineers at Borgward from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella begun in 1954. The Isabella would become Borgward's most popular model and remained in production for your life of the company. In 1960 the Borgward P100 has been introduced, equipped with pneumatic suspension.Borgward introduced a distinct 1500 cc sports racers from the late 1950s, with the 16-valve engine from these to become successful Formula Two power unit (which was also used by some F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such because air suspension and programmed transmission, the company had trouble competing out there. While larger companies just like Opel and VW took selling point of economies of scale and also kept their prices low to gain market share, Borgward's cost structure was even beyond necessary for its measurement, as it basically operated as four tiny independent companies and never implemented such basic price reduction strategies as combined development and parts sharing between the company's makes. Borgward suffered quality problems also. The Lloyd Arabella was technically advanced being a water-cooled boxer with front wheel drive, but plagued with problems for example water leakage and gearbox secrets. Lloyd lost money on the car although it was more expensive than its direct competitors.In 1961, the company was compelled into liquidation by collectors. Carl Borgward died throughout July 1963, still insisting the company was technically solvent. This proved to be true from the sense that after the particular creditors were paid entirely, there was still 5. 5 million Marks left from the business.
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Studies of difficulties at Borgward surfaced in an article that appeared with Germany's leading news magazine, “Der Spiegel” on fourteen December 1960”. The very long, detailed, and in places repeating Spiegel article was highlighted by using a picture of Borgward, cigar in mouth, on the magazine’s entry cover. It was strongly important of Carl Borgward's company approach, and included many on the arguments later advanced to spell out or justify the company's demise. The widest range of cars from any manufacturer in Germany, produced by three until finally recently operationally autonomous corporations (Borgward, Goliath and Lloyd) seemed to be supporting a turnover connected with only 650 million Scars, placing the overall sales value in the combined Borgward auto organizations only in fifth location among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence on an increasingly manic proliferation involving new and modified designs featuring adventurous, but under-developed technological innovations ("fast manisch[e] Konstruierwut") gave rise to components which too often did not work, broke down or droped apart, resulting in massive payments for pre-delivery remediation and/or submit delivery warranty work that found their long ago to the company.The December 1960 Spiegel article had not been the only serious general public criticism targeting Borgward at this time: suddenly stridently negative (in the event more succinct) comments also resulted in in the influential mass-market Bild newspapers and in television reviews. Critical media commentaries additionally appeared concerning large loans to the Borgward Group provided from the local Landesbank.It is apparent how the business was confronting cash-flow difficulties at the conclusion of 1960. Capital intensive businesses like auto manufacturing use his or her expensive machines and tools most efficiently as long as they use them constantly in full capacity, but the car market in Europe from the 1950s/60s was more temporary than today, with sales diminishing within Winter, then peaking in earlier summer months: Borgward’s inventory of unsold cars at the conclusion of 1960 was above usual, reflecting ambitious growth programs, most obviously in respect of north america market[11] The December 1960 Spiegel article speculated that with the 15, 000 Borgward cars ordered with the North American dealers in 1960 (and on the 12, 000 delivered to these people) 6, 000 might have for being taken back following a slump in Us demand. (Borgward was not really the only European auto maker hit with a North American slump in demand for imported cars throughout 1960. In the same season two ships carrying Renault Dauphines were turned in mid-Atlantic because the docks in Nyc were overcrowded with unsold Dauphines.
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By the end of December 1960 Borgward approached the lending company for a further just one million Marks of credit, the loan to be backed by the guarantee from the Bremen regional government which initially the Bremen senators opted for provide. However, following the flood of critical press comment this senators withdrew their assurance. They now required Carl Borgward to pledge the corporation itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in a still hostile media, Borgward agreed to the particular senate’s terms on several February 1961, thereby averting the bankruptcy from the business.The Bremen Senate likewise insisted on appointing its own nominee as chairman on the company’s supervisory board. The man they decided to go with was Johannes Semler who reports generally describe like a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated straight into English, does less than full justice for the breadth of Semler’s profession. He had studied law at university and worked initially to be a lawyer. The scion of a leading Hamburg political family, in 1945 he received himself been a founding person in the centre-right CSU get together, and was a person in the Bundestag between 1950 in addition to 1953. Despite his Hamburg origins, Semler was by this time around based in Munich, with a network of contacts in the Bavarian establishment that possibly included fellow CSU politician along with the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler inside a top administrative position from the Bizone. The appointment of Johannes Semler as the representative of the Bremen senators to help chair the Borgward supervisory aboard would, in retrospect, contribute to the controversy that followed the Borgward a bankruptcy proceeding.
Foto Borgward al Salone di Francoforte 2015, Foto Saloni dell39;auto
About 28 July 1961 Semler, as Chairman of the supervisory board joined the directors of the three companies Borgward, Goliath and Lloyd to instigate proceedings to the establishment of a “Vergleichsverfahren”, which would have provided for just a court sanctioned scheme of arrangement enabling this company to continue to trade while concurrently protecting the interests involving creditors. [16] Two months after, however, in September 1961, the Borgward and Goliath businesses were declared bankrupt, followed in November through the Lloyd business. Subsequent “conspiracy theorists” have got suggested that Semler, for reasons of their own, never had any intention of allowing the Borgward auto-businesses for you to survive.
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