Borgward is surely an automobile manufacturer originally set up by Carl F. W. Borgward. The original company, based in Bremen throughout Germany, ceased operations in the particular 1960s. The Borgward group produced four brands of autos: Borgward, Hansa, Goliath and Lloyd.The marque has given that been revived by Carl Borgward's grandson, Christian Borgward, together with his lover Karlheinz L. Knöss, with assistance from China investment, and unveiled the corporation's first new car with over 40 years, the BX7 at your 2015 International Motor Demonstrate.The origins of Bremen's most significant auto-business get back to 1905 with the organization in nearby Varel of the "Hansa Automobilgesellschaft" and the muse in Bremen itself regarding "Namag", maker of the Lloyd vehicle. These two businesses merged in 1914 to form the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial situation then confronting Germany, the business failed to prosper and because of the late 1920s faced personal bankruptcy. For Carl Borgward, already the successful creator from the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented an opportunity greatly to expand the scope of his vehicle business, and he took control from it.
pictures from the Swedish Borgward Club39;s meeting 2006 in Vallersvik
The first "automobile" Carl Borgward created was the 1924 Blitzkarren (lightning cart), a sort of teeny three-wheeled van with two hp (1. 5 kW), which was an enormous success in the market gap it filled. Traders with a small budget ordered for delivery. The Reichspost ordered quite a few for postal service.In 1929, Borgward became the movie director of Hansa Lloyd AG having been able to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had chances are evolved into the still three wheeler timber presented synthetic leather bodied 5 or 7 hp Goliath Pioneer. Borgward turned his awareness of the other businesses along with led the development on the Hansa Konsul. In February 1937, there came the brand-new Hansa Borgward 2000 in addition to in 1939 the name was shortened to Borgward 2000. The 2000 model was and then the Borgward 2300that stayed in production until 1942.After World War II, in 1946 Carl Borgward used a few of the brand names from corporations he had acquired over time to found three separate companies: Borgward, Goliath and Lloyd. This was intended to increase the amount of steel allocated to his business during a period of austerity and rationing. For many purposes the companies would be run like a single entity, but in a business operated by way of man to whom delegation would not come naturally the expansion of legal entities nonetheless added unhelpful layers of complexity throughout the 1950s and encouraged a broadening with the range which ultimately proved financially unsustainable using the sales volumes achievable. In 1949 company presented the Borgward Hansa 1500.One of the top engineers at Borgward through 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella begun in 1954. The Isabella would become Borgward's most favored model and remained in production for that life of the company. In 1960 the Borgward P100 has been introduced, equipped with pneumatic suspension.Borgward introduced a brand of 1500 cc sports racers inside the late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (that has been also used by a number of F1 privateers in 1961).Although Borgward pioneered technical novelties from the German market such because air suspension and automated transmission, the company had trouble competing in the marketplace. While larger companies like Opel and VW took advantage of economies of scale and also kept their prices low to gain market share, Borgward's cost structure was even greater than necessary for its sizing, as it basically managed as four tiny independent companies and never implemented such basic cost reduction strategies as joint development and parts sharing involving the company's makes. Borgward suffered quality problems at the same time. The Lloyd Arabella was technically advanced as a water-cooled boxer with top wheel drive, but plagued with problems for instance water leakage and gearbox mistakes. Lloyd lost money on the car although it was more expensive in comparison with its direct competitors.In 1961, the company was forced into liquidation by credit card companies. Carl Borgward died throughout July 1963, still insisting the company ended up technically solvent. This proved to be true inside sense that after your creditors were paid fully, there was still several. 5 million Marks remaining from the business.
Borgward Owners Club of Gt. Britain
Stories of difficulties at Borgward surfaced within the article that appeared with Germany's leading news mag, “Der Spiegel” on 18 December 1960”. The very long, detailed, and in places repeating Spiegel article was highlighted with a picture of Borgward, cigar in mouth, on the magazine’s the front cover. It was strongly critical of Carl Borgward's company approach, and included many of the arguments later advanced to explain or justify the business's demise. The widest range connected with cars from any maker in Germany, produced by three until finally recently operationally autonomous companies (Borgward, Goliath and Lloyd) had been supporting a turnover connected with only 650 million Scars, placing the overall sales value through the combined Borgward auto companies only in fifth placement among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence by using an increasingly manic proliferation of new and modified products featuring adventurous, but under-developed technological innovative developments ("fast manisch[e] Konstruierwut") presented rise to components which all too often did not work, broke down or droped apart, resulting in massive charges for pre-delivery remediation and/or post delivery warranty work that found their way back to the company.The December 1960 Spiegel article hasn't been the only serious general public criticism targeting Borgward currently: suddenly stridently negative (in the event that more succinct) comments also resulted in in the influential mass-market Bild classifieds and in television stories. Critical media commentaries additionally appeared concerning large loans towards Borgward Group provided with the local Landesbank.It is apparent that the business was confronting cash-flow difficulties by the end of 1960. Capital intensive businesses for example auto manufacturing use their own expensive machines and tools most efficiently if they use them constantly at full capacity, but the car market in Europe from the 1950s/60s was more seasons than today, with sales diminishing with Winter, then peaking in the first summer months: Borgward’s inventory of unsold cars right at the end of 1960 was greater than usual, reflecting ambitious growth strategies, most obviously in respect of north america market[11] The December 1960 Spiegel article speculated that of the 15, 000 Borgward cars ordered because of the North American dealers throughout 1960 (and with the 12, 000 delivered to these people) 6, 000 might have for being taken back following a slump in American demand. (Borgward was not the only European auto maker hit by way of a North American slump popular for imported cars while in 1960. In the same yr two ships carrying Renault Dauphines were turned the government financial aid mid-Atlantic because the docks in The big apple were overcrowded with unsold Dauphines.
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At the conclusion of December 1960 Borgward approached the lending company for a further one particular million Marks of credit score, the loan to be backed by a guarantee from the Bremen local government which initially the Bremen senators decided provide. However, following the flood of critical press comment your senators withdrew their assure. They now required Carl Borgward to pledge the company itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in a very still hostile media, Borgward agreed to the actual senate’s terms on several February 1961, thereby averting the bankruptcy of the business.The Bremen Senate furthermore insisted on appointing its very own nominee as chairman from the company’s supervisory board. The man they select was Johannes Semler to whom reports generally describe as being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated directly into English, does less than full justice on the breadth of Semler’s profession. He had studied rules at university and worked initially to be a lawyer. The scion of a top Hamburg political family, in 1945 he got himself been a founding member of the centre-right CSU celebration, and was a member of the Bundestag between 1950 along with 1953. Despite his Hamburg beginning, Semler was by on this occasion based in Munich, with a network of contacts within the Bavarian establishment that almost certainly included fellow CSU politician plus the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler within a top administrative position in the Bizone. The appointment of Johannes Semler for the reason that representative of the Bremen senators in order to chair the Borgward supervisory aboard would, in retrospect, contribute to the hot debate that followed the Borgward personal bankruptcy.
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Upon 28 July 1961 Semler, as Chairman of the supervisory board joined the directors of the three companies Borgward, Goliath and Lloyd to instigate proceedings to the establishment of a “Vergleichsverfahren”, which would have provided for the court sanctioned scheme of arrangement enabling this company to continue to trade while while doing so protecting the interests connected with creditors. [16] Two months afterwards, however, in September 1961, the Borgward and Goliath organizations were declared bankrupt, followed in November with the Lloyd business. Subsequent “conspiracy theorists” have suggested that Semler, for reasons of his very own, never had any objective of allowing the Borgward auto-businesses for you to survive.
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