Borgward is an automobile manufacturer originally set up by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in this 1960s. The Borgward group generated four brands of vehicles: Borgward, Hansa, Goliath and Lloyd.The marque has because been revived by Carl Borgward's son, Christian Borgward, together with his associate Karlheinz L. Knöss, with assistance from China investment, and unveiled the company's first new car inside over 40 years, the BX7 at this 2015 International Motor Show.The origins of Bremen's most significant auto-business resume 1905 with the business in nearby Varel on the "Hansa Automobilgesellschaft" and the inspiration in Bremen itself regarding "Namag", maker of the Lloyd car or truck. These two businesses merged in 1914 to form the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial crisis then confronting Germany, the business failed to prosper and with the late 1920s faced a bankruptcy proceeding. For Carl Borgward, already the successful creator with the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented an opportunity greatly to expand this scope of his auto business, and he took control of it.
The primary "automobile" Carl Borgward intended was the 1924 Blitzkarren (super cart), a sort of little three-wheeled van with a couple of hp (1. 5 kW), which was an enormous success in the market gap it filled. Traders with a small budget got it for delivery. The Reichspost ordered most of them for postal service.In 1929, Borgward became the home of Hansa Lloyd AG having had the oppertunity to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had can't evolved into the nonetheless three wheeler timber presented synthetic leather bodied 5 or even 7 hp Goliath Founder. Borgward turned his awareness of the other businesses and also led the development from the Hansa Konsul. In February 1937, there came the fresh Hansa Borgward 2000 in addition to in 1939 the identify was shortened to Borgward 2000. The 2000 model was and then the Borgward 2300that continued in production until 1942.After World War II, in 1946 Carl Borgward used some of the brand names from firms he had acquired in recent times to found three different companies: Borgward, Goliath and Lloyd. This was intended to increase the quantity of steel allocated to his business each time of austerity and rationing. For many purposes the companies would be run being a single entity, but in a business operated by a man to whom delegation did not come naturally the growth of legal entities even so added unhelpful layers of complexity with the 1950s and encouraged a broadening with the range which finally proved financially unsustainable while using sales volumes achievable. In 1949 company introduced the Borgward Hansa 1500.One of many top engineers at Borgward from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella began in 1954. The Isabella would become Borgward's hottest model and remained in production for the life of the firm. In 1960 the Borgward P100 ended up being introduced, equipped with pneumatic suspension.Borgward introduced a distinct 1500 cc sports racers within the late 1950s, with the 16-valve engine from these to become successful Formula Two power unit (that is also used by some F1 privateers in 1961).Although Borgward pioneered technical novelties inside the German market such seeing that air suspension and intelligent transmission, the company had trouble competing available. While larger companies similar to Opel and VW took good thing about economies of scale and kept their prices low to gain market share, Borgward's cost structure was even beyond necessary for its dimension, as it basically operated as four tiny independent companies and do not implemented such basic price tag reduction strategies as mutual development and parts sharing between company's makes. Borgward suffered quality problems likewise. The Lloyd Arabella was technically advanced being a water-cooled boxer with top wheel drive, but plagued with problems including water leakage and gearbox errors. Lloyd lost money on the car even though it was more expensive when compared with its direct competitors.In 1961, the company was required into liquidation by creditors. Carl Borgward died within July 1963, still insisting the company were being technically solvent. This proved to be true in the sense that after the particular creditors were paid in full, there was still 4. 5 million Marks left from the business.
Borgward BX7 and BX7 TS mark return after 50year break Autoblog
Reviews of difficulties at Borgward surfaced in an article that appeared throughout Germany's leading news newspaper, “Der Spiegel” on age 14 December 1960”. The very long, detailed, and in places recurring Spiegel article was highlighted by means of a picture of Borgward, cigar in mouth, on the magazine’s entry cover. It was strongly important of Carl Borgward's small business approach, and included many on the arguments later advanced to spell out or justify the businesses demise. The widest range of cars from any producer in Germany, produced by three right up until recently operationally autonomous businesses (Borgward, Goliath and Lloyd) seemed to be supporting a turnover connected with only 650 million Grades, placing the overall sales value through the combined Borgward auto businesses only in fifth placement among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence by using an increasingly manic proliferation involving new and modified designs featuring adventurous, but under-developed technological enhancements ("fast manisch[e] Konstruierwut") afforded rise to components which all too often did not work, broke down or fell apart, resulting in massive charges for pre-delivery remediation and/or write-up delivery warranty work that found their long ago to the company.The December 1960 Spiegel article has not been the only serious public criticism targeting Borgward at this time: suddenly stridently negative (if more succinct) comments also resulted in in the influential mass-market Bild newspapers and in television studies. Critical media commentaries furthermore appeared concerning large loans for the Borgward Group provided with the local Landesbank.It is apparent that this business was confronting cash-flow difficulties by the end of 1960. Capital intensive businesses for instance auto manufacturing use his or her expensive machines and tools most efficiently if they use them constantly on full capacity, but the car market in Europe within the 1950s/60s was more in season than today, with sales diminishing within Winter, then peaking in early summer months: Borgward’s inventory of unsold cars at the end of 1960 was higher than usual, reflecting ambitious growth strategies, most obviously in respect of the usa market[11] The December 1960 Spiegel article speculated that on the 15, 000 Borgward cars ordered with the North American dealers throughout 1960 (and on the 12, 000 delivered to these) 6, 000 might have to be taken back following a slump in United states demand. (Borgward was not the only European auto maker hit by a North American slump in demand for imported cars through 1960. In the same yr two ships carrying Renault Dauphines were turned back in mid-Atlantic because the docks in The big apple were overcrowded with unsold Dauphines.
Borgward BX7
By the end of December 1960 Borgward approached the financial institution for a further just one million Marks of credit rating, the loan to be backed by way of guarantee from the Bremen local government which initially the Bremen senators decided to provide. However, following the flood regarding critical press comment the particular senators withdrew their assure. They now required Carl Borgward to pledge the corporation itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported inside a still hostile media, Borgward agreed to your senate’s terms on 5 February 1961, thereby averting the bankruptcy with the business.The Bremen Senate likewise insisted on appointing its nominee as chairman with the company’s supervisory board. The man they chose was Johannes Semler to whom reports generally describe being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated into English, does less than full justice on the breadth of Semler’s career. He had studied regulation at university and worked initially as a lawyer. The scion of a number one Hamburg political family, in 1945 he acquired himself been a founding member of the centre-right CSU gathering, and was a member of the Bundestag between 1950 as well as 1953. Despite his Hamburg roots, Semler was by on this occasion based in Munich, with a network of contacts inside Bavarian establishment that most likely included fellow CSU politician along with the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a very top administrative position in the Bizone. The appointment of Johannes Semler for the reason that representative of the Bremen senators to be able to chair the Borgward supervisory aboard would, in retrospect, contribute to the dispute that followed the Borgward bankruptcy.
On 28 July 1961 Semler, as Chairman of the actual supervisory board joined the directors in the three companies Borgward, Goliath and Lloyd to instigate proceedings for the establishment of a “Vergleichsverfahren”, which would have provided to get a court sanctioned scheme of arrangement enabling the business to continue to trade while at the same time protecting the interests connected with creditors. [16] Two months after, however, in September 1961, the Borgward and Goliath corporations were declared bankrupt, followed in November through the Lloyd business. Subsequent “conspiracy theorists” get suggested that Semler, for reasons of his or her own, never had any intent of allowing the Borgward auto-businesses in order to survive.
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