Borgward is usually an automobile manufacturer originally founded by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in this 1960s. The Borgward group created four brands of automobiles: Borgward, Hansa, Goliath and Lloyd.The marque has considering that been revived by Carl Borgward's son, Christian Borgward, together with his lover Karlheinz L. Knöss, with assistance from Chinese language investment, and unveiled the businesses first new car throughout over 40 years, the BX7 at the actual 2015 International Motor Present.The origins of Bremen's most significant auto-business go back to 1905 with the institution in nearby Varel in the "Hansa Automobilgesellschaft" and the walls in Bremen itself connected with "Namag", maker of the Lloyd automobile. These two businesses merged in 1914 to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial crisis then confronting Germany, the business failed to prosper and with the late 1920s faced personal bankruptcy. For Carl Borgward, already the successful creator in the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the opportunity greatly to expand the actual scope of his vehicle business, and he took control of computer.
Edle Oldtimer — eine spannende FotoParade klassischer Automobile
The first "automobile" Carl Borgward intended was the 1924 Blitzkarren (turbo cart), a sort of teeny three-wheeled van with 2 hp (1. 5 kW), which was an enormous success on the market gap it filled. Traders with a small budget ordered for delivery. The Reichspost ordered most of them for postal service.In 1929, Borgward became the representative of Hansa Lloyd AG having had the opportunity to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had right now evolved into the even now three wheeler timber presented synthetic leather bodied 5 or maybe 7 hp Goliath Master. Borgward turned his care about the other businesses along with led the development on the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 as well as in 1939 the brand was shortened to Borgward 2000. The 2000 model was as well as the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used a number of the brand names from firms he had acquired over the years to found three separate companies: Borgward, Goliath and Lloyd. This was intended to increase how much steel allocated to his business at a time of austerity and rationing. For many purposes the businesses would be run like a single entity, but in a business operated by way of man to whom delegation failed to come naturally the expansion of legal entities however added unhelpful layers of complexity over the 1950s and encouraged a broadening with the range which in the end proved financially unsustainable using the sales volumes achievable. In 1949 company displayed the Borgward Hansa 1500.Among the top engineers at Borgward via 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started in 1954. The Isabella would become Borgward's hottest model and remained in production for your life of the corporation. In 1960 the Borgward P100 was introduced, equipped with pneumatic suspension.Borgward introduced a brand of 1500 cc sports racers inside late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (which was also used by a few F1 privateers in 1961).Although Borgward pioneered technical novelties inside the German market such since air suspension and computerized transmission, the company had trouble competing in the market. While larger companies just like Opel and VW took good thing about economies of scale and also kept their prices low to find market share, Borgward's cost structure was even above necessary for its sizing, as it basically handled as four tiny independent companies and don't implemented such basic cost reduction strategies as mutual development and parts sharing between your company's makes. Borgward suffered quality problems also. The Lloyd Arabella was technically advanced as being a water-cooled boxer with the front wheel drive, but plagued with problems for example water leakage and gearbox errors. Lloyd lost money on the car although it was more expensive than its direct competitors.In 1961, the company was compelled into liquidation by creditors. Carl Borgward died within July 1963, still insisting the company was technically solvent. This proved to be true inside the sense that after this creditors were paid completely, there was still four. 5 million Marks left over from the business.
Reviews of difficulties at Borgward surfaced in the article that appeared with Germany's leading news newspaper, “Der Spiegel” on 14 December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s the front cover. It was strongly vital of Carl Borgward's enterprise approach, and included many with the arguments later advanced to go into detail or justify the firm's demise. The widest range associated with cars from any manufacturer in Germany, produced by three till recently operationally autonomous businesses (Borgward, Goliath and Lloyd) had been supporting a turnover of only 650 million Grades, placing the overall sales value through the combined Borgward auto businesses only in fifth situation among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence with an increasingly manic proliferation associated with new and modified products featuring adventurous, but under-developed technological innovative developments ("fast manisch[e] Konstruierwut") offered rise to components which all too often did not work, broke down or fell apart, resulting in massive payments for pre-delivery remediation and/or post delivery warranty work that found their long ago to the company.The December 1960 Spiegel article wasn't the only serious open criticism targeting Borgward right now: suddenly stridently negative (in the event more succinct) comments also turned up in the influential mass-market Bild classifieds and in television accounts. Critical media commentaries in addition appeared concerning large loans towards Borgward Group provided because of the local Landesbank.It is apparent that this business was confronting cash-flow difficulties at the conclusion of 1960. Capital intensive businesses for example auto manufacturing use his or her expensive machines and tools most efficiently whenever they use them constantly with full capacity, but the car market in Europe within the 1950s/60s was more periodic than today, with sales diminishing throughout Winter, then peaking in the early summer months: Borgward’s inventory of unsold cars at the conclusion of 1960 was above usual, reflecting ambitious growth strategies, most obviously in respect of the united states market[11] The December 1960 Spiegel article speculated that of the 15, 000 Borgward cars ordered from the North American dealers within 1960 (and on the 12, 000 delivered to these people) 6, 000 might have for being taken back following a slump in American demand. (Borgward was not the only real European auto maker hit by the North American slump widely used for imported cars in the course of 1960. In the same 12 months two ships carrying Renault Dauphines were turned back mid-Atlantic because the docks in Nyc were overcrowded with unsold Dauphines.
Voici ciaprès les résultats des difficiles délibérations dujury:
At the conclusion of December 1960 Borgward approached the lending company for a further one particular million Marks of credit score, the loan to be backed by a guarantee from the Bremen regional government which initially the Bremen senators opted for provide. However, following the flood of critical press comment this senators withdrew their ensure. They now required Carl Borgward to pledge this company itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported within a still hostile media, Borgward agreed to the particular senate’s terms on some February 1961, thereby averting the bankruptcy from the business.The Bremen Senate likewise insisted on appointing its very own nominee as chairman of the company’s supervisory board. The man they decided to go with was Johannes Semler which reports generally describe to be a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated straight into English, does less than full justice for the breadth of Semler’s career. He had studied legislation at university and worked initially as being a lawyer. The scion of a respected Hamburg political family, in 1945 he had himself been a founding member of the centre-right CSU get together, and was a person in the Bundestag between 1950 as well as 1953. Despite his Hamburg beginning, Semler was by now based in Munich, with a network of contacts inside Bavarian establishment that almost certainly included fellow CSU politician along with the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler inside a top administrative position within the Bizone. The appointment of Johannes Semler because representative of the Bremen senators to chair the Borgward supervisory mother board would, in retrospect, contribute to the debate that followed the Borgward bankruptcy.
About 28 July 1961 Semler, as Chairman of the particular supervisory board joined the directors with the three companies Borgward, Goliath and Lloyd to instigate proceedings to the establishment of a “Vergleichsverfahren”, which would have provided for the court sanctioned scheme of arrangement enabling the business enterprise to continue to trade while concurrently protecting the interests associated with creditors. [16] Two months later on, however, in September 1961, the Borgward and Goliath organizations were declared bankrupt, followed in November with the Lloyd business. Subsequent “conspiracy theorists” include suggested that Semler, for reasons of his or her own, never had any intent of allowing the Borgward auto-businesses to survive.
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