Borgward is an automobile manufacturer originally started by Carl F. W. Borgward. The original company, based in Bremen with Germany, ceased operations in the particular 1960s. The Borgward group made four brands of automobiles: Borgward, Hansa, Goliath and Lloyd.The marque has because been revived by Carl Borgward's grandson, Christian Borgward, together with his associate Karlheinz L. Knöss, with assistance from Oriental investment, and unveiled the corporation's first new car within over 40 years, the BX7 at the actual 2015 International Motor Demonstrate.The origins of Bremen's most significant auto-business resume 1905 with the business in nearby Varel on the "Hansa Automobilgesellschaft" and the muse in Bremen itself of "Namag", maker of the Lloyd automobile. These two businesses merged in 1914 to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economic situation then confronting Germany, the business failed to prosper and because of the late 1920s faced a bankruptcy proceeding. For Carl Borgward, already the successful creator on the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the possibility greatly to expand this scope of his auto business, and he took control from it.
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The 1st "automobile" Carl Borgward designed was the 1924 Blitzkarren (super cart), a sort of tiny three-wheeled van with two hp (1. 5 kW), which was an enormous success on the market gap it filled. Traders with a small budget bought for delivery. The Reichspost ordered quite a few for postal service.In 1929, Borgward became the home of Hansa Lloyd AG having had the opportunity to merge his "Goliath-Werke Borgward & Corp. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had chances are evolved into the even now three wheeler timber presented synthetic leather bodied 5 or maybe 7 hp Goliath Leading. Borgward turned his care about the other businesses in addition to led the development in the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 and in 1939 the identify was shortened to Borgward 2000. The 2000 model was accompanied by the Borgward 2300that remained in production until 1942.After World War II, in 1946 Carl Borgward used many of the brand names from companies he had acquired through the years to found three independent companies: Borgward, Goliath and Lloyd. This was intended to increase the quantity of steel allocated to his business each time of austerity and rationing. For many purposes the firms would be run being a single entity, but in a business operated by way of a man to whom delegation wouldn't come naturally the proliferation of legal entities nonetheless added unhelpful layers of complexity throughout the 1950s and encouraged a broadening with the range which in the end proved financially unsustainable while using sales volumes achievable. In 1949 company offered the Borgward Hansa 1500.One of several top engineers at Borgward by 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella begun in 1954. The Isabella would become Borgward's most popular model and remained in production to the life of the business. In 1960 the Borgward P100 has been introduced, equipped with pneumatic suspension.Borgward introduced a brand of 1500 cc sports racers in the late 1950s, with the 16-valve engine from these being a successful Formula Two power unit (which has been also used by several F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such while air suspension and intelligent transmission, the company had trouble competing out there. While larger companies such as Opel and VW took good thing about economies of scale in addition to kept their prices low to find market share, Borgward's cost structure was even above necessary for its dimensions, as it basically controlled as four tiny independent companies rather than implemented such basic cost reduction strategies as combined development and parts sharing between your company's makes. Borgward suffered quality problems as well. The Lloyd Arabella was technically advanced being a water-cooled boxer with front wheel drive, but plagued with problems like water leakage and gearbox mistakes. Lloyd lost money on the car although it was more expensive compared to its direct competitors.In 1961, the company was forced into liquidation by creditors. Carl Borgward died inside July 1963, still insisting the company were being technically solvent. This proved to be true inside the sense that after this creditors were paid 100 %, there was still 5. 5 million Marks left from the business.
Borgward RS 1500 German GP 1958 in Light Blue 1:43 scale by Premium
Stories of difficulties at Borgward surfaced in a article that appeared inside Germany's leading news newspaper, “Der Spiegel” on fourteen December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted by using a picture of Borgward, cigar in mouth, on the magazine’s top cover. It was strongly crucial of Carl Borgward's organization approach, and included many from the arguments later advanced to spell out or justify the corporation's demise. The widest range involving cars from any company in Germany, produced by three till recently operationally autonomous corporations (Borgward, Goliath and Lloyd) was supporting a turnover associated with only 650 million Marks, placing the overall sales value from the combined Borgward auto organizations only in fifth placement among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence with an increasingly manic proliferation associated with new and modified designs featuring adventurous, but under-developed technological improvements ("fast manisch[e] Konstruierwut") offered rise to components which too much did not work, broke down or dropped apart, resulting in massive charges for pre-delivery remediation and/or write-up delivery warranty work that found their in the past to the company.The December 1960 Spiegel article hasn't been the only serious open public criticism targeting Borgward at this time: suddenly stridently negative (when more succinct) comments also turned up in the influential mass-market Bild newspapers and in television studies. Critical media commentaries furthermore appeared concerning large loans towards Borgward Group provided by the local Landesbank.It is apparent how the business was confronting cash-flow difficulties towards the end of 1960. Capital intensive businesses such as auto manufacturing use their own expensive machines and tools most efficiently when they use them constantly on full capacity, but the car market in Europe inside the 1950s/60s was more seasonal than today, with sales diminishing throughout Winter, then peaking in the early summer months: Borgward’s inventory of unsold cars towards the end of 1960 was beyond usual, reflecting ambitious growth strategies, most obviously in respect of the usa market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered by the North American dealers inside 1960 (and from the 12, 000 delivered to all of them) 6, 000 might have to be taken back following a slump in United states demand. (Borgward was not the one European auto maker hit by way of North American slump widely used for imported cars during 1960. In the same season two ships carrying Renault Dauphines were turned back mid-Atlantic because the docks in New york were overcrowded with unsold Dauphines.
Borgward 1962 Goliath Hansa Small Car
At the end of December 1960 Borgward approached the bank for a further a single million Marks of credit history, the loan to be backed by way of a guarantee from the Bremen regional government which initially the Bremen senators consented to provide. However, following the flood associated with critical press comment the particular senators withdrew their assure. They now required Carl Borgward to pledge the company itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported inside a still hostile media, Borgward agreed to the senate’s terms on some February 1961, thereby averting the bankruptcy with the business.The Bremen Senate in addition insisted on appointing its nominee as chairman with the company’s supervisory board. The man they select was Johannes Semler whom reports generally describe to be a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated into English, does less than full justice to the breadth of Semler’s job. He had studied legislations at university and worked initially to be a lawyer. The scion of a respected Hamburg political family, in 1945 he got himself been a founding person in the centre-right CSU party, and was a person in the Bundestag between 1950 as well as 1953. Despite his Hamburg origins, Semler was by these times based in Munich, with a network of contacts inside Bavarian establishment that most likely included fellow CSU politician and the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a very top administrative position within the Bizone. The appointment of Johannes Semler because the representative of the Bremen senators to chair the Borgward supervisory mother board would, in retrospect, contribute to the dispute that followed the Borgward individual bankruptcy.
Borgward C. engine amp; gearbox for Hansa PreWarCar
On 28 July 1961 Semler, as Chairman of your supervisory board joined the directors in the three companies Borgward, Goliath and Lloyd to instigate proceedings for that establishment of a “Vergleichsverfahren”, which would have provided for a court sanctioned scheme of arrangement enabling the business enterprise to continue to trade while simultaneously protecting the interests associated with creditors. [16] Two months after, however, in September 1961, the Borgward and Goliath businesses were declared bankrupt, followed in November through the Lloyd business. Subsequent “conspiracy theorists” get suggested that Semler, for reasons of their own, never had any intent of allowing the Borgward auto-businesses to be able to survive.
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