Borgward is surely an automobile manufacturer originally set up by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in the particular 1960s. The Borgward group produced four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has considering that been revived by Carl Borgward's son, Christian Borgward, together with his lover Karlheinz L. Knöss, with assistance from Oriental investment, and unveiled the corporation's first new car within over 40 years, the BX7 at your 2015 International Motor Demonstrate.The origins of Bremen's most significant auto-business go back to 1905 with the establishment in nearby Varel of the "Hansa Automobilgesellschaft" and the foundation in Bremen itself of "Namag", maker of the Lloyd automobile. These two businesses merged in 1914 in order to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial situation then confronting Germany, the business failed to prosper and through the late 1920s faced individual bankruptcy. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the possibility greatly to expand the scope of his car business, and he took control of it.
The first "automobile" Carl Borgward created was the 1924 Blitzkarren (super cart), a sort of tiny three-wheeled van with only two hp (1. 5 kW), which was an enormous success out there gap it filled. Traders with a small budget bought for delivery. The Reichspost ordered quite a few for postal service.In 1929, Borgward became the director of Hansa Lloyd AG having had the oppertunity to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had chances are evolved into the even now three wheeler timber framed synthetic leather bodied 5 or maybe 7 hp Goliath Leading. Borgward turned his care about the other businesses along with led the development with the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 and in 1939 the name was shortened to Borgward 2000. The 2000 model was as well as the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used many of the brand names from firms he had acquired in the past to found three independent companies: Borgward, Goliath and Lloyd. This was intended to increase the quality of steel allocated to his business at the same time of austerity and rationing. For many purposes the lenders would be run as a single entity, but in a business operated by the man to whom delegation would not come naturally the spreading of legal entities however added unhelpful layers of complexity with the 1950s and encouraged a broadening on the range which finally proved financially unsustainable with all the sales volumes achievable. In 1949 company introduced the Borgward Hansa 1500.One of many top engineers at Borgward from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella begun in 1954. The Isabella would become Borgward's hottest model and remained in production to the life of the business. In 1960 the Borgward P100 ended up being introduced, equipped with pneumatic suspension.Borgward introduced a type of 1500 cc sports racers inside the late 1950s, with the 16-valve engine from these to become successful Formula Two power unit (that has been also used by some F1 privateers in 1961).Although Borgward pioneered technical novelties within the German market such while air suspension and intelligent transmission, the company had trouble competing out there. While larger companies such as Opel and VW took benefit from economies of scale as well as kept their prices low to find market share, Borgward's cost structure was even beyond necessary for its size, as it basically operated as four tiny independent companies and never implemented such basic price tag reduction strategies as articulation development and parts sharing relating to the company's makes. Borgward suffered quality problems likewise. The Lloyd Arabella was technically advanced like a water-cooled boxer with front wheel drive, but plagued with problems such as water leakage and gearbox errors. Lloyd lost money on the car just about the most was more expensive in comparison with its direct competitors.In 1961, the company was forced into liquidation by credit card companies. Carl Borgward died within July 1963, still insisting the company was technically solvent. This proved to be true inside the sense that after the creditors were paid entirely, there was still four. 5 million Marks left over from the business.
Borgward BX7 Wikipedia, the free encyclopedia
Studies of difficulties at Borgward surfaced within an article that appeared inside Germany's leading news magazine, “Der Spiegel” on 14 December 1960”. The very long, detailed, and in places similar Spiegel article was highlighted by way of a picture of Borgward, cigar in mouth, on the magazine’s entrance cover. It was strongly critical of Carl Borgward's small business approach, and included many of the arguments later advanced to spell out or justify the businesses demise. The widest range involving cars from any producer in Germany, produced by three till recently operationally autonomous firms (Borgward, Goliath and Lloyd) had been supporting a turnover involving only 650 million Signifies, placing the overall sales value from your combined Borgward auto organizations only in fifth location among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence with an increasingly manic proliferation involving new and modified types featuring adventurous, but under-developed technological enhancements ("fast manisch[e] Konstruierwut") presented rise to components which too much did not work, broke down or dropped apart, resulting in massive payments for pre-delivery remediation and/or submit delivery warranty work that found their sources that are to the company.The December 1960 Spiegel article was not the only serious public criticism targeting Borgward right now: suddenly stridently negative (in the event more succinct) comments also turned up in the influential mass-market Bild newspaper and in television stories. Critical media commentaries also appeared concerning large loans towards Borgward Group provided because of the local Landesbank.It is apparent the business was confronting cash-flow difficulties by the end of 1960. Capital intensive businesses such as auto manufacturing use their particular expensive machines and tools most efficiently if they use them constantly at full capacity, but the car market in Europe from the 1950s/60s was more in season than today, with sales diminishing throughout Winter, then peaking in the first summer months: Borgward’s inventory of unsold cars by the end of 1960 was beyond usual, reflecting ambitious growth options, most obviously in respect of the united states market[11] The December 1960 Spiegel article speculated that on the 15, 000 Borgward cars ordered from the North American dealers within 1960 (and in the 12, 000 delivered to these people) 6, 000 might have to get taken back following a slump in United states demand. (Borgward was not the only European auto maker hit by a North American slump in demand for imported cars during 1960. In the same yr two ships carrying Renault Dauphines were turned in mid-Atlantic because the docks in The big apple were overcrowded with unsold Dauphines.
At the conclusion of December 1960 Borgward approached the bank for a further one particular million Marks of credit, the loan to be backed by a guarantee from the Bremen local government which initially the Bremen senators agreed to provide. However, following the flood connected with critical press comment the senators withdrew their ensure. They now required Carl Borgward to pledge the organization itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in a still hostile media, Borgward agreed to the senate’s terms on 5 February 1961, thereby averting the bankruptcy of the business.The Bremen Senate in addition insisted on appointing a unique nominee as chairman with the company’s supervisory board. The man they chose was Johannes Semler whom reports generally describe as a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated directly into English, does less than full justice on the breadth of Semler’s career. He had studied regulation at university and worked initially as a lawyer. The scion of a top Hamburg political family, in 1945 he experienced himself been a founding member of the centre-right CSU get together, and was a member of the Bundestag between 1950 and also 1953. Despite his Hamburg origins, Semler was by now based in Munich, with a network of contacts from the Bavarian establishment that probably included fellow CSU politician and also the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a very top administrative position inside Bizone. The appointment of Johannes Semler for the reason that representative of the Bremen senators in order to chair the Borgward supervisory mother board would, in retrospect, contribute to the conflict that followed the Borgward a bankruptcy proceeding.
Borgward BX7
On 28 July 1961 Semler, as Chairman of the particular supervisory board joined the directors of the three companies Borgward, Goliath and Lloyd to instigate proceedings to the establishment of a “Vergleichsverfahren”, which would have provided for the court sanctioned scheme of arrangement enabling the business to continue to trade while simultaneously protecting the interests involving creditors. [16] Two months after, however, in September 1961, the Borgward and Goliath firms were declared bankrupt, followed in November through the Lloyd business. Subsequent “conspiracy theorists” have suggested that Semler, for reasons of his very own, never had any purpose of allowing the Borgward auto-businesses to be able to survive.
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