Borgward is usually an automobile manufacturer originally created by Carl F. W. Borgward. The original company, based in Bremen with Germany, ceased operations in this 1960s. The Borgward group generated four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has because been revived by Carl Borgward's grand son, Christian Borgward, together with his lover Karlheinz L. Knöss, with assistance from Chinese language investment, and unveiled the businesses first new car throughout over 40 years, the BX7 at your 2015 International Motor Display.The origins of Bremen's most significant auto-business return to 1905 with the place in nearby Varel of the "Hansa Automobilgesellschaft" and the building blocks in Bremen itself involving "Namag", maker of the Lloyd auto. These two businesses merged in 1914 to make the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial status then confronting Germany, the business failed to prosper and with the late 1920s faced a bankruptcy proceeding. For Carl Borgward, already the successful creator with the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented an opportunity greatly to expand this scope of his auto business, and he took control of the usb ports.
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The first "automobile" Carl Borgward made was the 1924 Blitzkarren (lightning cart), a sort of little three-wheeled van with 2 hp (1. 5 kW), which was an enormous success available in the market gap it filled. Traders with a small budget ordered for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the representative of Hansa Lloyd AG having had time to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had by now evolved into the nevertheless three wheeler timber framed synthetic leather bodied 5 or even 7 hp Goliath Master. Borgward turned his care about the other businesses as well as led the development from the Hansa Konsul. In February 1937, there came the brand new Hansa Borgward 2000 along with in 1939 the brand was shortened to Borgward 2000. The 2000 model was accompanied by the Borgward 2300that stayed in production until 1942.After World War II, in 1946 Carl Borgward used a lot of the brand names from businesses he had acquired over the years to found three distinct companies: Borgward, Goliath and Lloyd. This was intended to increase the amount of steel allocated to his business during a period of austerity and rationing. For many purposes the businesses would be run like a single entity, but in a business operated by way of man to whom delegation failed to come naturally the expansion of legal entities nevertheless added unhelpful layers of complexity with the 1950s and encouraged a broadening of the range which in the long run proved financially unsustainable with the sales volumes achievable. In 1949 company presented the Borgward Hansa 1500.One of the top engineers at Borgward coming from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella began in 1954. The Isabella would become Borgward's hottest model and remained in production with the life of the business. In 1960 the Borgward P100 has been introduced, equipped with pneumatic suspension.Borgward introduced a line of 1500 cc sports racers in the late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (that has been also used by a number of F1 privateers in 1961).Although Borgward pioneered technical novelties inside German market such since air suspension and computerized transmission, the company had trouble competing available. While larger companies similar to Opel and VW took selling point of economies of scale and kept their prices low to gain market share, Borgward's cost structure was even more than necessary for its dimension, as it basically managed as four tiny independent companies rather than implemented such basic price reduction strategies as articulation development and parts sharing between your company's makes. Borgward suffered quality problems also. The Lloyd Arabella was technically advanced being a water-cooled boxer with front wheel drive, but plagued with problems for example water leakage and gearbox errors. Lloyd lost money on the car although it was more expensive compared to its direct competitors.In 1961, the company was compelled into liquidation by loan companies. Carl Borgward died within July 1963, still insisting the company had been technically solvent. This proved to be true inside sense that after the particular creditors were paid in full, there was still 4. 5 million Marks remaining from the business.
The Glas 1700 was sold as a rebadged a BMW 1500 in South Africa for
Studies of difficulties at Borgward surfaced within an article that appeared throughout Germany's leading news publication, “Der Spiegel” on 14 December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted by way of a picture of Borgward, cigar in mouth, on the magazine’s entry cover. It was strongly crucial of Carl Borgward's organization approach, and included many in the arguments later advanced to spell out or justify the company's demise. The widest range associated with cars from any manufacturer in Germany, produced by three until finally recently operationally autonomous businesses (Borgward, Goliath and Lloyd) had been supporting a turnover regarding only 650 million Represents, placing the overall sales value from your combined Borgward auto organizations only in fifth placement among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence while on an increasingly manic proliferation connected with new and modified models featuring adventurous, but under-developed technological enhancements ("fast manisch[e] Konstruierwut") presented rise to components which many times did not work, broke down or dropped apart, resulting in massive charges for pre-delivery remediation and/or post delivery warranty work that found their long ago to the company.The December 1960 Spiegel article had not been the only serious general public criticism targeting Borgward right now: suddenly stridently negative (in the event that more succinct) comments also turned up in the influential mass-market Bild newspapers and in television reviews. Critical media commentaries likewise appeared concerning large loans to the Borgward Group provided through the local Landesbank.It is apparent that the business was confronting cash-flow difficulties by the end of 1960. Capital intensive businesses for example auto manufacturing use their own expensive machines and tools most efficiently should they use them constantly from full capacity, but the car market in Europe inside 1950s/60s was more seasonal than today, with sales diminishing inside Winter, then peaking in the early summer months: Borgward’s inventory of unsold cars right at the end of 1960 was higher than usual, reflecting ambitious growth ideas, most obviously in respect of the united states market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered from the North American dealers with 1960 (and in the 12, 000 delivered to all of them) 6, 000 might have to be taken back following a slump in United states demand. (Borgward was not the sole European auto maker hit by way of a North American slump successful for imported cars during 1960. In the same yr two ships carrying Renault Dauphines were turned back in mid-Atlantic because the docks in The big apple were overcrowded with unsold Dauphines.
Borgward: Autosalon Genf 2015 Bilder autobild.de
By the end of December 1960 Borgward approached the financial institution for a further a single million Marks of credit history, the loan to be backed by way of a guarantee from the Bremen local government which initially the Bremen senators decided to provide. However, following the flood involving critical press comment your senators withdrew their ensure. They now required Carl Borgward to pledge the company itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in a still hostile media, Borgward agreed to the particular senate’s terms on 5 February 1961, thereby averting the bankruptcy in the business.The Bremen Senate additionally insisted on appointing its own nominee as chairman in the company’s supervisory board. The man they selected was Johannes Semler who reports generally describe like a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated directly into English, does less than full justice for the breadth of Semler’s occupation. He had studied regulation at university and worked initially being a lawyer. The scion of a number one Hamburg political family, in 1945 he had himself been a founding member of the centre-right CSU celebration, and was a member of the Bundestag between 1950 as well as 1953. Despite his Hamburg sources, Semler was by this time based in Munich, with a network of contacts from the Bavarian establishment that most likely included fellow CSU politician and also the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in the top administrative position in the Bizone. The appointment of Johannes Semler because representative of the Bremen senators to chair the Borgward supervisory board would, in retrospect, contribute to the controversy that followed the Borgward chapter 7.
Borgward BX7 rendered with front grilles from six other automakers
In 28 July 1961 Semler, as Chairman of this supervisory board joined the directors from the three companies Borgward, Goliath and Lloyd to instigate proceedings for the establishment of a “Vergleichsverfahren”, which would have provided for any court sanctioned scheme of arrangement enabling the organization to continue to trade while concurrently protecting the interests involving creditors. [16] Two months afterwards, however, in September 1961, the Borgward and Goliath corporations were declared bankrupt, followed in November by the Lloyd business. Subsequent “conspiracy theorists” have suggested that Semler, for reasons of his very own, never had any purpose of allowing the Borgward auto-businesses to be able to survive.
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