Borgward is an automobile manufacturer originally founded by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in your 1960s. The Borgward group developed four brands of cars and trucks: Borgward, Hansa, Goliath and Lloyd.The marque has since been revived by Carl Borgward's grand son, Christian Borgward, together with his associate Karlheinz L. Knöss, with assistance from Chinese language investment, and unveiled the businesses first new car within over 40 years, the BX7 at the 2015 International Motor Indicate.The origins of Bremen's most significant auto-business return to 1905 with the organization in nearby Varel on the "Hansa Automobilgesellschaft" and the muse in Bremen itself regarding "Namag", maker of the Lloyd car or truck. These two businesses merged in 1914 to form the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial situation then confronting Germany, the business failed to prosper and through the late 1920s faced a bankruptcy proceeding. For Carl Borgward, already the successful creator on the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the possibility greatly to expand this scope of his auto business, and he took control of computer.
BorgwardBX7PluginHybridSUV2—8
The initial "automobile" Carl Borgward created was the 1924 Blitzkarren (lightning cart), a sort of little three-wheeled van with a couple of hp (1. 5 kW), which was an enormous success available in the market gap it filled. Traders with a small budget got it for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the overseer of Hansa Lloyd AG having gotten to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had can't evolved into the nonetheless three wheeler timber presented synthetic leather bodied 5 or 7 hp Goliath Pioneer. Borgward turned his awareness of the other businesses in addition to led the development in the Hansa Konsul. In February 1937, there came the completely new Hansa Borgward 2000 and in 1939 the name was shortened to Borgward 2000. The 2000 model was and then the Borgward 2300that continued in production until 1942.After World War II, in 1946 Carl Borgward used many of the brand names from corporations he had acquired through the years to found three separate companies: Borgward, Goliath and Lloyd. This was intended to increase the number of steel allocated to his business at the same time of austerity and rationing. For many purposes the firms would be run being a single entity, but in a business operated by a man to whom delegation would not come naturally the proliferation of legal entities on the other hand added unhelpful layers of complexity from the 1950s and encouraged a broadening of the range which in the long run proved financially unsustainable with all the sales volumes achievable. In 1949 company presented the Borgward Hansa 1500.One of the top engineers at Borgward coming from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started in 1954. The Isabella would become Borgward's most favored model and remained in production with the life of the company. In 1960 the Borgward P100 had been introduced, equipped with pneumatic suspension.Borgward introduced a brand of 1500 cc sports racers inside late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (that has been also used by a few F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such since air suspension and automated transmission, the company had trouble competing available. While larger companies like Opel and VW took advantage of economies of scale and also kept their prices low to achieve market share, Borgward's cost structure was even above necessary for its dimensions, as it basically operated as four tiny independent companies rather than implemented such basic charge reduction strategies as mutual development and parts sharing between your company's makes. Borgward suffered quality problems at the same time. The Lloyd Arabella was technically advanced as being a water-cooled boxer with top wheel drive, but plagued with problems for instance water leakage and gearbox secrets. Lloyd lost money on the car just about the most was more expensive as compared to its direct competitors.In 1961, the company was compelled into liquidation by creditors. Carl Borgward died with July 1963, still insisting the company was technically solvent. This proved to be true inside sense that after the creditors were paid fully, there was still four. 5 million Marks remaining from the business.
Borgward BX7 at Frankfurt
Stories of difficulties at Borgward surfaced within the article that appeared within Germany's leading news mag, “Der Spiegel” on fourteen December 1960”. The very long, detailed, and in places repeating Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s entry cover. It was strongly essential of Carl Borgward's business approach, and included many in the arguments later advanced to explain or justify the corporation's demise. The widest range of cars from any manufacturer in Germany, produced by three until finally recently operationally autonomous corporations (Borgward, Goliath and Lloyd) seemed to be supporting a turnover connected with only 650 million Scars, placing the overall sales value from your combined Borgward auto businesses only in fifth place among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence on an increasingly manic proliferation involving new and modified versions featuring adventurous, but under-developed technological innovative developments ("fast manisch[e] Konstruierwut") gave rise to components which too much did not work, broke down or fell into apart, resulting in massive expenses for pre-delivery remediation and/or publish delivery warranty work that found their in the past to the company.The December 1960 Spiegel article had not been the only serious general public criticism targeting Borgward at this time: suddenly stridently negative (in the event more succinct) comments also turned up in the influential mass-market Bild newspapers and in television studies. Critical media commentaries furthermore appeared concerning large loans towards the Borgward Group provided from the local Landesbank.It is apparent which the business was confronting cash-flow difficulties towards the end of 1960. Capital intensive businesses such as auto manufacturing use their own expensive machines and tools most efficiently when they use them constantly from full capacity, but the car market in Europe inside 1950s/60s was more seasonal than today, with sales diminishing inside Winter, then peaking in the first summer months: Borgward’s inventory of unsold cars towards the end of 1960 was more than usual, reflecting ambitious growth options, most obviously in respect of the us market[11] The December 1960 Spiegel article speculated that of the 15, 000 Borgward cars ordered by the North American dealers inside 1960 (and from the 12, 000 delivered to all of them) 6, 000 might have being taken back following a slump in United states demand. (Borgward was not the only European auto maker hit with a North American slump widely used for imported cars in the course of 1960. In the same 12 months two ships carrying Renault Dauphines were turned the government financial aid mid-Atlantic because the docks in New york were overcrowded with unsold Dauphines.
At the end of December 1960 Borgward approached the lender for a further one million Marks of credit score, the loan to be backed by the guarantee from the Bremen local government which initially the Bremen senators decided provide. However, following the flood regarding critical press comment the senators withdrew their ensure. They now required Carl Borgward to pledge the company itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in the still hostile media, Borgward agreed to the senate’s terms on several February 1961, thereby averting the bankruptcy on the business.The Bremen Senate additionally insisted on appointing its very own nominee as chairman in the company’s supervisory board. The man they decided to go with was Johannes Semler with whom reports generally describe as being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated straight into English, does less than full justice for the breadth of Semler’s vocation. He had studied legislation at university and worked initially as a lawyer. The scion of a top Hamburg political family, in 1945 he got himself been a founding person in the centre-right CSU get together, and was a person in the Bundestag between 1950 and also 1953. Despite his Hamburg beginnings, Semler was by now based in Munich, with a network of contacts within the Bavarian establishment that most likely included fellow CSU politician and also the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a very top administrative position inside the Bizone. The appointment of Johannes Semler because representative of the Bremen senators to help chair the Borgward supervisory board would, in retrospect, contribute to the debate that followed the Borgward chapter 7.
Der Borgward BX7 fährt mit 4,70 Metern in einer Klasse mit BMW X5
On 28 July 1961 Semler, as Chairman of the actual supervisory board joined the directors of the three companies Borgward, Goliath and Lloyd to instigate proceedings with the establishment of a “Vergleichsverfahren”, which would have provided for the court sanctioned scheme of arrangement enabling the organization to continue to trade while simultaneously protecting the interests involving creditors. [16] Two months afterwards, however, in September 1961, the Borgward and Goliath businesses were declared bankrupt, followed in November by the Lloyd business. Subsequent “conspiracy theorists” include suggested that Semler, for reasons of their own, never had any intention of allowing the Borgward auto-businesses to survive.
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