Borgward is an automobile manufacturer originally set up by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in the particular 1960s. The Borgward group created four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has given that been revived by Carl Borgward's son, Christian Borgward, together with his associate Karlheinz L. Knöss, with assistance from Far east investment, and unveiled the firm's first new car within over 40 years, the BX7 at this 2015 International Motor Show.The origins of Bremen's most significant auto-business get back to 1905 with the place in nearby Varel from the "Hansa Automobilgesellschaft" and the inspiration in Bremen itself connected with "Namag", maker of the Lloyd auto. These two businesses merged in 1914 to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial situation then confronting Germany, the business failed to prosper and through the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator with the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the opportunity greatly to expand this scope of his automotive business, and he took control from it.
Borgward Isabella Coupe 1957 in Red and White 1:43 scale by
The initial "automobile" Carl Borgward designed was the 1924 Blitzkarren (lightning cart), a sort of very small three-wheeled van with a couple of hp (1. 5 kW), which was an enormous success available in the market gap it filled. Traders with a small budget got it for delivery. The Reichspost ordered quite a few for postal service.In 1929, Borgward became the movie director of Hansa Lloyd AG having gotten to merge his "Goliath-Werke Borgward & Corp. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had right now evolved into the still three wheeler timber framed synthetic leather bodied 5 or maybe 7 hp Goliath Founder. Borgward turned his awareness of the other businesses in addition to led the development from the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 along with in 1939 the identify was shortened to Borgward 2000. The 2000 model was accompanied by the Borgward 2300that continued in production until 1942.After World War II, in 1946 Carl Borgward used some of the brand names from organizations he had acquired over the years to found three separate companies: Borgward, Goliath and Lloyd. This was intended to increase the quantity of steel allocated to his business during a period of austerity and rationing. For many purposes the lenders would be run as being a single entity, but in a business operated by way of man to whom delegation would not come naturally the growth of legal entities even so added unhelpful layers of complexity through the 1950s and encouraged a broadening in the range which eventually proved financially unsustainable with all the sales volumes achievable. In 1949 company shown the Borgward Hansa 1500.One of several top engineers at Borgward via 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started out in 1954. The Isabella would become Borgward's most favored model and remained in production to the life of the business. In 1960 the Borgward P100 seemed to be introduced, equipped with pneumatic suspension.Borgward introduced a distinctive line of 1500 cc sports racers from the late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (that is also used by a number of F1 privateers in 1961).Although Borgward pioneered technical novelties within the German market such because air suspension and programmed transmission, the company had trouble competing in the marketplace. While larger companies like Opel and VW took advantage of economies of scale as well as kept their prices low to find market share, Borgward's cost structure was even more than necessary for its size, as it basically controlled as four tiny independent companies and don't implemented such basic price reduction strategies as joint development and parts sharing involving the company's makes. Borgward suffered quality problems too. The Lloyd Arabella was technically advanced like a water-cooled boxer with entry wheel drive, but plagued with problems for instance water leakage and gearbox mistakes. Lloyd lost money on the car although it was more expensive as compared to its direct competitors.In 1961, the company was pushed into liquidation by loan companies. Carl Borgward died inside July 1963, still insisting the company ended up technically solvent. This proved to be true within the sense that after your creditors were paid completely, there was still some. 5 million Marks remaining from the business.
All the cars took a trip around Dingolfing in the afternoon.
Stories of difficulties at Borgward surfaced in an article that appeared throughout Germany's leading news magazine, “Der Spiegel” on 14 December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted by using a picture of Borgward, cigar in mouth, on the magazine’s front cover. It was strongly essential of Carl Borgward's business approach, and included many with the arguments later advanced to go into detail or justify the business's demise. The widest range of cars from any producer in Germany, produced by three until finally recently operationally autonomous corporations (Borgward, Goliath and Lloyd) seemed to be supporting a turnover associated with only 650 million Signifies, placing the overall sales value in the combined Borgward auto firms only in fifth location among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence while on an increasingly manic proliferation involving new and modified versions featuring adventurous, but under-developed technological innovative developments ("fast manisch[e] Konstruierwut") provided rise to components which too often did not work, broke down or chop down apart, resulting in massive costs for pre-delivery remediation and/or post delivery warranty work that found their sources that are to the company.The December 1960 Spiegel article has not been the only serious community criticism targeting Borgward at the moment: suddenly stridently negative (in the event more succinct) comments also turned up in the influential mass-market Bild magazine and in television accounts. Critical media commentaries likewise appeared concerning large loans for the Borgward Group provided by the local Landesbank.It is apparent that this business was confronting cash-flow difficulties by the end of 1960. Capital intensive businesses such as auto manufacturing use their particular expensive machines and tools most efficiently should they use them constantly at full capacity, but the car market in Europe from the 1950s/60s was more periodic than today, with sales diminishing in Winter, then peaking in earlier summer months: Borgward’s inventory of unsold cars right at the end of 1960 was more than usual, reflecting ambitious growth ideas, most obviously in respect of the united states market[11] The December 1960 Spiegel article speculated that with the 15, 000 Borgward cars ordered through the North American dealers with 1960 (and with the 12, 000 delivered to these people) 6, 000 might have to be taken back following a slump in Us demand. (Borgward was not really the only European auto maker hit by a North American slump popular for imported cars during 1960. In the same 12 months two ships carrying Renault Dauphines were turned the government financial aid mid-Atlantic because the docks in New york were overcrowded with unsold Dauphines.
In one of the autojumble halls Autodus had a stand selling Borgward
By the end of December 1960 Borgward approached the bank for a further one million Marks of credit history, the loan to be backed by the guarantee from the Bremen regional government which initially the Bremen senators decided provide. However, following the flood associated with critical press comment your senators withdrew their guarantee. They now required Carl Borgward to pledge the company itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in the still hostile media, Borgward agreed to the particular senate’s terms on four February 1961, thereby averting the bankruptcy from the business.The Bremen Senate likewise insisted on appointing its very own nominee as chairman on the company’s supervisory board. The man they selected was Johannes Semler which reports generally describe to be a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated directly into English, does less than full justice for the breadth of Semler’s profession. He had studied law at university and worked initially being a lawyer. The scion of a number one Hamburg political family, in 1945 he received himself been a founding member of the centre-right CSU party, and was a member of the Bundestag between 1950 and also 1953. Despite his Hamburg beginnings, Semler was by on this occasion based in Munich, with a network of contacts inside the Bavarian establishment that probably included fellow CSU politician as well as the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler within a top administrative position inside Bizone. The appointment of Johannes Semler since the representative of the Bremen senators in order to chair the Borgward supervisory board would, in retrospect, contribute to the hot debate that followed the Borgward individual bankruptcy.
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On 28 July 1961 Semler, as Chairman of your supervisory board joined the directors with the three companies Borgward, Goliath and Lloyd to instigate proceedings for your establishment of a “Vergleichsverfahren”, which would have provided for a court sanctioned scheme of arrangement enabling the company to continue to trade while while doing so protecting the interests regarding creditors. [16] Two months in the future, however, in September 1961, the Borgward and Goliath companies were declared bankrupt, followed in November from the Lloyd business. Subsequent “conspiracy theorists” possess suggested that Semler, for reasons of their own, never had any intent of allowing the Borgward auto-businesses to be able to survive.
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