Borgward can be an automobile manufacturer originally founded by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in your 1960s. The Borgward group made four brands of vehicles: Borgward, Hansa, Goliath and Lloyd.The marque has considering that been revived by Carl Borgward's son, Christian Borgward, together with his associate Karlheinz L. Knöss, with assistance from Chinese language investment, and unveiled the corporation's first new car inside over 40 years, the BX7 at this 2015 International Motor Show.The origins of Bremen's most significant auto-business resume 1905 with the organization in nearby Varel from the "Hansa Automobilgesellschaft" and the foundation in Bremen itself associated with "Namag", maker of the Lloyd car or truck. These two businesses merged in 1914 to make the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economy then confronting Germany, the business failed to prosper and because of the late 1920s faced a bankruptcy proceeding. For Carl Borgward, already the successful creator with the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the possibility greatly to expand the particular scope of his vehicle business, and he took control than it.
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The very first "automobile" Carl Borgward designed was the 1924 Blitzkarren (super cart), a sort of little three-wheeled van with two hp (1. 5 kW), which was an enormous success on the market gap it filled. Traders with a small budget purchased for delivery. The Reichspost ordered some of them for postal service.In 1929, Borgward became the director of Hansa Lloyd AG having been able to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had can't evolved into the however three wheeler timber presented synthetic leather bodied 5 or 7 hp Goliath Pioneer. Borgward turned his awareness of the other businesses and also led the development from the Hansa Konsul. In February 1937, there came the completely new Hansa Borgward 2000 in addition to in 1939 the brand was shortened to Borgward 2000. The 2000 model was then the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used a number of the brand names from corporations he had acquired over the years to found three distinct companies: Borgward, Goliath and Lloyd. This was intended to increase the number of steel allocated to his business at the same time of austerity and rationing. For many purposes nokia's would be run to be a single entity, but in a business operated with a man to whom delegation would not come naturally the expansion of legal entities nevertheless added unhelpful layers of complexity from the 1950s and encouraged a broadening of the range which eventually proved financially unsustainable while using sales volumes achievable. In 1949 company displayed the Borgward Hansa 1500.One of the top engineers at Borgward from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started out in 1954. The Isabella would become Borgward's most popular model and remained in production for the life of the firm. In 1960 the Borgward P100 ended up being introduced, equipped with pneumatic suspension.Borgward introduced a distinct 1500 cc sports racers within the late 1950s, with the 16-valve engine from these to become successful Formula Two power unit (which has been also used by a few F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such while air suspension and automated transmission, the company had trouble competing out there. While larger companies just like Opel and VW took selling point of economies of scale and kept their prices low to find market share, Borgward's cost structure was even beyond necessary for its sizing, as it basically controlled as four tiny independent companies rather than implemented such basic price tag reduction strategies as mutual development and parts sharing between the company's makes. Borgward suffered quality problems as well. The Lloyd Arabella was technically advanced as being a water-cooled boxer with entrance wheel drive, but plagued with problems including water leakage and gearbox errors. Lloyd lost money on the car though it was more expensive as compared to its direct competitors.In 1961, the company was pressured into liquidation by creditors. Carl Borgward died with July 1963, still insisting the company have been technically solvent. This proved to be true inside the sense that after the particular creditors were paid in full, there was still some. 5 million Marks left over from the business.
Fahrbericht Borgward BX7 Bilder autobild.de
Stories of difficulties at Borgward surfaced in an article that appeared with Germany's leading news publication, “Der Spiegel” on 14 December 1960”. The very long, detailed, and in places recurring Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s entry cover. It was strongly vital of Carl Borgward's company approach, and included many on the arguments later advanced to go into detail or justify the business's demise. The widest range involving cars from any manufacturer in Germany, produced by three until recently operationally autonomous firms (Borgward, Goliath and Lloyd) had been supporting a turnover regarding only 650 million Marks, placing the overall sales value through the combined Borgward auto companies only in fifth placement among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence on an increasingly manic proliferation involving new and modified products featuring adventurous, but under-developed technological improvements ("fast manisch[e] Konstruierwut") afforded rise to components which too much did not work, broke down or fell apart, resulting in massive bills for pre-delivery remediation and/or submit delivery warranty work that found their way back to the company.The December 1960 Spiegel article has not been the only serious public criticism targeting Borgward currently: suddenly stridently negative (in case more succinct) comments also resulted in in the influential mass-market Bild classifieds and in television reviews. Critical media commentaries in addition appeared concerning large loans on the Borgward Group provided through the local Landesbank.It is apparent that this business was confronting cash-flow difficulties at the end of 1960. Capital intensive businesses for instance auto manufacturing use their expensive machines and tools most efficiently whenever they use them constantly with full capacity, but the car market in Europe inside the 1950s/60s was more in season than today, with sales diminishing within Winter, then peaking in early summer months: Borgward’s inventory of unsold cars at the end of 1960 was beyond usual, reflecting ambitious growth ideas, most obviously in respect of the us market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered from the North American dealers inside 1960 (and on the 12, 000 delivered to these) 6, 000 might have to get taken back following a slump in North american demand. (Borgward was not the one European auto maker hit with a North American slump popular for imported cars throughout 1960. In the same yr two ships carrying Renault Dauphines were turned back in mid-Atlantic because the docks in Big apple were overcrowded with unsold Dauphines.
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By the end of December 1960 Borgward approached the bank for a further just one million Marks of credit history, the loan to be backed by way of guarantee from the Bremen local government which initially the Bremen senators decided to provide. However, following the flood regarding critical press comment the actual senators withdrew their ensure. They now required Carl Borgward to pledge the corporation itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in a very still hostile media, Borgward agreed to the particular senate’s terms on four February 1961, thereby averting the bankruptcy with the business.The Bremen Senate furthermore insisted on appointing its own nominee as chairman on the company’s supervisory board. The man they chose was Johannes Semler which reports generally describe to be a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated directly into English, does less than full justice towards the breadth of Semler’s career. He had studied rules at university and worked initially as being a lawyer. The scion of a top Hamburg political family, in 1945 he acquired himself been a founding member of the centre-right CSU celebration, and was a member of the Bundestag between 1950 and 1953. Despite his Hamburg sources, Semler was by this time around based in Munich, with a network of contacts inside the Bavarian establishment that most likely included fellow CSU politician and the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a top administrative position from the Bizone. The appointment of Johannes Semler as the representative of the Bremen senators to be able to chair the Borgward supervisory panel would, in retrospect, contribute to the controversy that followed the Borgward chapter 7.
Fahrbericht Borgward BX7 Bilder autobild.de
In 28 July 1961 Semler, as Chairman of this supervisory board joined the directors on the three companies Borgward, Goliath and Lloyd to instigate proceedings to the establishment of a “Vergleichsverfahren”, which would have provided to get a court sanctioned scheme of arrangement enabling this company to continue to trade while at the same time protecting the interests connected with creditors. [16] Two months later on, however, in September 1961, the Borgward and Goliath organizations were declared bankrupt, followed in November through the Lloyd business. Subsequent “conspiracy theorists” get suggested that Semler, for reasons of his own, never had any goal of allowing the Borgward auto-businesses in order to survive.
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