Borgward is definitely an automobile manufacturer originally set up by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in the particular 1960s. The Borgward group made four brands of autos: Borgward, Hansa, Goliath and Lloyd.The marque has because been revived by Carl Borgward's grand son, Christian Borgward, together with his companion Karlheinz L. Knöss, with assistance from Chinese language investment, and unveiled the company's first new car with over 40 years, the BX7 at your 2015 International Motor Indicate.The origins of Bremen's most significant auto-business get back to 1905 with the business in nearby Varel in the "Hansa Automobilgesellschaft" and the muse in Bremen itself associated with "Namag", maker of the Lloyd car. These two businesses merged in 1914 in order to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economy then confronting Germany, the business failed to prosper and by the late 1920s faced individual bankruptcy. For Carl Borgward, already the successful creator in the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented an opportunity greatly to expand the actual scope of his vehicle business, and he took control of computer.
In one of the autojumble halls Autodus had a stand selling Borgward
The first "automobile" Carl Borgward created was the 1924 Blitzkarren (turbo cart), a sort of very small three-wheeled van with a couple of hp (1. 5 kW), which was an enormous success already in the market gap it filled. Traders with a small budget bought for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the director of Hansa Lloyd AG having had the oppertunity to merge his "Goliath-Werke Borgward & Corp. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had right now evolved into the nonetheless three wheeler timber presented synthetic leather bodied 5 or even 7 hp Goliath Founder. Borgward turned his attention to the other businesses along with led the development from the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 along with in 1939 the title was shortened to Borgward 2000. The 2000 model was accompanied by the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used many of the brand names from organizations he had acquired in recent times to found three independent companies: Borgward, Goliath and Lloyd. This was intended to increase how much steel allocated to his business at a time of austerity and rationing. For many purposes the businesses would be run being a single entity, but in a business operated by way of man to whom delegation didn't come naturally the growth of legal entities nonetheless added unhelpful layers of complexity throughout the 1950s and encouraged a broadening from the range which ultimately proved financially unsustainable while using the sales volumes achievable. In 1949 company presented the Borgward Hansa 1500.Among the top engineers at Borgward through 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella began in 1954. The Isabella would become Borgward's most popular model and remained in production for your life of the company. In 1960 the Borgward P100 has been introduced, equipped with pneumatic suspension.Borgward introduced a line of 1500 cc sports racers within the late 1950s, with the 16-valve engine from these being a successful Formula Two power unit (which has been also used by many F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such since air suspension and automatic transmission, the company had trouble competing available on the market. While larger companies similar to Opel and VW took good thing about economies of scale in addition to kept their prices low to find market share, Borgward's cost structure was even above necessary for its measurement, as it basically controlled as four tiny independent companies and not implemented such basic price reduction strategies as articulation development and parts sharing between the company's makes. Borgward suffered quality problems likewise. The Lloyd Arabella was technically advanced as being a water-cooled boxer with entrance wheel drive, but plagued with problems including water leakage and gearbox secrets. Lloyd lost money on the car just about the most was more expensive in comparison with its direct competitors.In 1961, the company was pushed into liquidation by lenders. Carl Borgward died with July 1963, still insisting the company was technically solvent. This proved to be true from the sense that after your creditors were paid fully, there was still 5. 5 million Marks remaining from the business.
Borgward Isabella Coupé von Borgward Oldtimer und Youngtimer der
Reports of difficulties at Borgward surfaced within the article that appeared within Germany's leading news mag, “Der Spiegel” on 14 December 1960”. The very long, detailed, and in places repeated Spiegel article was highlighted with a picture of Borgward, cigar in mouth, on the magazine’s entrance cover. It was strongly critical of Carl Borgward's small business approach, and included many on the arguments later advanced to describe or justify the firm's demise. The widest range regarding cars from any producer in Germany, produced by three until eventually recently operationally autonomous organizations (Borgward, Goliath and Lloyd) had been supporting a turnover connected with only 650 million Signifies, placing the overall sales value from the combined Borgward auto corporations only in fifth situation among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence by using an increasingly manic proliferation involving new and modified types featuring adventurous, but under-developed technological innovations ("fast manisch[e] Konstruierwut") offered rise to components which all too often did not work, broke down or dropped apart, resulting in massive expenses for pre-delivery remediation and/or submit delivery warranty work that found their in the past to the company.The December 1960 Spiegel article hasn't been the only serious general public criticism targeting Borgward at this time: suddenly stridently negative (if more succinct) comments also resulted in in the influential mass-market Bild magazine and in television reviews. Critical media commentaries likewise appeared concerning large loans to the Borgward Group provided from the local Landesbank.It is apparent which the business was confronting cash-flow difficulties at the end of 1960. Capital intensive businesses including auto manufacturing use their own expensive machines and tools most efficiently whenever they use them constantly with full capacity, but the car market in Europe inside the 1950s/60s was more periodic than today, with sales diminishing in Winter, then peaking in the early summer months: Borgward’s inventory of unsold cars at the conclusion of 1960 was greater than usual, reflecting ambitious growth strategies, most obviously in respect of the usa market[11] The December 1960 Spiegel article speculated that on the 15, 000 Borgward cars ordered because of the North American dealers inside 1960 (and from the 12, 000 delivered to these) 6, 000 might have being taken back following a slump in Us demand. (Borgward was not the only real European auto maker hit by way of North American slump in demand for imported cars in the course of 1960. In the same calendar year two ships carrying Renault Dauphines were turned back in mid-Atlantic because the docks in The big apple were overcrowded with unsold Dauphines.
Borgward Goliath/Hansa 1100 Motorbase
At the end of December 1960 Borgward approached the lender for a further just one million Marks of credit ratings, the loan to be backed by a guarantee from the Bremen regional government which initially the Bremen senators decided provide. However, following the flood involving critical press comment your senators withdrew their guarantee. They now required Carl Borgward to pledge the organization itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in a still hostile media, Borgward agreed to the particular senate’s terms on 5 February 1961, thereby averting the bankruptcy on the business.The Bremen Senate likewise insisted on appointing its own nominee as chairman in the company’s supervisory board. The man they select was Johannes Semler with whom reports generally describe as a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated directly into English, does less than full justice towards breadth of Semler’s occupation. He had studied legislations at university and worked initially like a lawyer. The scion of a top Hamburg political family, in 1945 he experienced himself been a founding person in the centre-right CSU bash, and was a person in the Bundestag between 1950 and also 1953. Despite his Hamburg beginnings, Semler was by on this occasion based in Munich, with a network of contacts in the Bavarian establishment that probably included fellow CSU politician and also the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler inside a top administrative position within the Bizone. The appointment of Johannes Semler because representative of the Bremen senators to help chair the Borgward supervisory mother board would, in retrospect, contribute to the controversy that followed the Borgward individual bankruptcy.
Borgward P100 1960 in Metallic Blue 1:43 scale by Neo 43457
About 28 July 1961 Semler, as Chairman of the supervisory board joined the directors with the three companies Borgward, Goliath and Lloyd to instigate proceedings with the establishment of a “Vergleichsverfahren”, which would have provided for just a court sanctioned scheme of arrangement enabling the business to continue to trade while while doing so protecting the interests connected with creditors. [16] Two months later, however, in September 1961, the Borgward and Goliath companies were declared bankrupt, followed in November because of the Lloyd business. Subsequent “conspiracy theorists” possess suggested that Semler, for reasons of their own, never had any purpose of allowing the Borgward auto-businesses in order to survive.
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