Foto Borgward al Salone di Francoforte 2015, Foto Saloni dell39;auto

Borgward is usually an automobile manufacturer originally launched by Carl F. W. Borgward. The original company, based in Bremen throughout Germany, ceased operations in this 1960s. The Borgward group developed four brands of cars and trucks: Borgward, Hansa, Goliath and Lloyd.The marque has given that been revived by Carl Borgward's grand son, Christian Borgward, together with his companion Karlheinz L. Knöss, with assistance from China investment, and unveiled the company's first new car within over 40 years, the BX7 at your 2015 International Motor Show.The origins of Bremen's most significant auto-business resume 1905 with the place in nearby Varel from the "Hansa Automobilgesellschaft" and the building blocks in Bremen itself involving "Namag", maker of the Lloyd auto. These two businesses merged in 1914 to make the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economic situation then confronting Germany, the business failed to prosper and because of the late 1920s faced chapter 7. For Carl Borgward, already the successful creator in the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented a chance greatly to expand the particular scope of his auto business, and he took control of it.

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The very first "automobile" Carl Borgward made was the 1924 Blitzkarren (super cart), a sort of very small three-wheeled van with two hp (1. 5 kW), which was an enormous success out there gap it filled. Traders with a small budget bought for delivery. The Reichspost ordered most of them for postal service.In 1929, Borgward became the director of Hansa Lloyd AG having had time to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had right now evolved into the however three wheeler timber presented synthetic leather bodied 5 as well as 7 hp Goliath Leader. Borgward turned his awareness of the other businesses and also led the development on the Hansa Konsul. In February 1937, there came the fresh Hansa Borgward 2000 and also in 1939 the brand was shortened to Borgward 2000. The 2000 model was accompanied by the Borgward 2300that continued in production until 1942.After World War II, in 1946 Carl Borgward used a few of the brand names from companies he had acquired in recent times to found three individual companies: Borgward, Goliath and Lloyd. This was intended to increase the quantity of steel allocated to his business at the same time of austerity and rationing. For many purposes nokia's would be run like a single entity, but in a business operated by way of man to whom delegation wouldn't come naturally the spreading of legal entities nevertheless added unhelpful layers of complexity throughout the 1950s and encouraged a broadening of the range which in the end proved financially unsustainable with all the sales volumes achievable. In 1949 company displayed the Borgward Hansa 1500.One of several top engineers at Borgward through 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella began in 1954. The Isabella would become Borgward's most popular model and remained in production to the life of the business. In 1960 the Borgward P100 had been introduced, equipped with pneumatic suspension.Borgward introduced a line of 1500 cc sports racers within the late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (that was also used by a few F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such seeing that air suspension and intelligent transmission, the company had trouble competing in the market. While larger companies including Opel and VW took benefit of economies of scale as well as kept their prices low to get market share, Borgward's cost structure was even beyond necessary for its dimensions, as it basically operated as four tiny independent companies and never implemented such basic expense reduction strategies as combined development and parts sharing between the company's makes. Borgward suffered quality problems likewise. The Lloyd Arabella was technically advanced as a water-cooled boxer with top wheel drive, but plagued with problems for example water leakage and gearbox glitches. Lloyd lost money on the car although it was more expensive as compared to its direct competitors.In 1961, the company was pushed into liquidation by loan companies. Carl Borgward died inside July 1963, still insisting the company ended up technically solvent. This proved to be true in the sense that after the actual creditors were paid completely, there was still some. 5 million Marks remaining from the business.

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Reviews of difficulties at Borgward surfaced within the article that appeared throughout Germany's leading news journal, “Der Spiegel” on fourteen December 1960”. The very long, detailed, and in places similar Spiegel article was highlighted by using a picture of Borgward, cigar in mouth, on the magazine’s front cover. It was strongly important of Carl Borgward's company approach, and included many with the arguments later advanced to explain or justify the company's demise. The widest range of cars from any producer in Germany, produced by three until finally recently operationally autonomous corporations (Borgward, Goliath and Lloyd) has been supporting a turnover associated with only 650 million Scars, placing the overall sales value on the combined Borgward auto companies only in fifth placement among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence on an increasingly manic proliferation associated with new and modified types featuring adventurous, but under-developed technological innovations ("fast manisch[e] Konstruierwut") offered rise to components which too much did not work, broke down or chop down apart, resulting in massive bills for pre-delivery remediation and/or publish delivery warranty work that found their long ago to the company.The December 1960 Spiegel article has not been the only serious general public criticism targeting Borgward at the moment: suddenly stridently negative (if more succinct) comments also turned up in the influential mass-market Bild classifieds and in television accounts. Critical media commentaries furthermore appeared concerning large loans on the Borgward Group provided because of the local Landesbank.It is apparent that this business was confronting cash-flow difficulties right at the end of 1960. Capital intensive businesses including auto manufacturing use his or her expensive machines and tools most efficiently if they use them constantly in full capacity, but the car market in Europe within the 1950s/60s was more seasons than today, with sales diminishing with Winter, then peaking in earlier summer months: Borgward’s inventory of unsold cars at the end of 1960 was higher than usual, reflecting ambitious growth options, most obviously in respect of america market[11] The December 1960 Spiegel article speculated that with the 15, 000 Borgward cars ordered because of the North American dealers throughout 1960 (and with the 12, 000 delivered to these people) 6, 000 might have to become taken back following a slump in United states demand. (Borgward was not the only real European auto maker hit with a North American slump successful for imported cars in the course of 1960. In the same year two ships carrying Renault Dauphines were turned the government financial aid mid-Atlantic because the docks in Ny were overcrowded with unsold Dauphines.

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By the end of December 1960 Borgward approached your banker for a further 1 million Marks of credit rating, the loan to be backed by way of guarantee from the Bremen regional government which initially the Bremen senators agreed to provide. However, following the flood of critical press comment the particular senators withdrew their ensure. They now required Carl Borgward to pledge the organization itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported inside a still hostile media, Borgward agreed to the actual senate’s terms on 5 February 1961, thereby averting the bankruptcy of the business.The Bremen Senate furthermore insisted on appointing its nominee as chairman of the company’s supervisory board. The man they decided to go with was Johannes Semler to whom reports generally describe like a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated straight into English, does less than full justice for the breadth of Semler’s vocation. He had studied law at university and worked initially like a lawyer. The scion of a respected Hamburg political family, in 1945 he had himself been a founding member of the centre-right CSU party, and was a person in the Bundestag between 1950 and 1953. Despite his Hamburg beginning, Semler was by this time around based in Munich, with a network of contacts inside Bavarian establishment that likely included fellow CSU politician plus the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in the top administrative position inside the Bizone. The appointment of Johannes Semler because the representative of the Bremen senators in order to chair the Borgward supervisory aboard would, in retrospect, contribute to the hot debate that followed the Borgward bankruptcy.

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On 28 July 1961 Semler, as Chairman of the actual supervisory board joined the directors from the three companies Borgward, Goliath and Lloyd to instigate proceedings for the establishment of a “Vergleichsverfahren”, which would have provided for any court sanctioned scheme of arrangement enabling the company to continue to trade while while doing so protecting the interests associated with creditors. [16] Two months later, however, in September 1961, the Borgward and Goliath corporations were declared bankrupt, followed in November through the Lloyd business. Subsequent “conspiracy theorists” have got suggested that Semler, for reasons of their own, never had any objective of allowing the Borgward auto-businesses to survive.

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