Borgward is an automobile manufacturer originally created by Carl F. W. Borgward. The original company, based in Bremen in Germany, ceased operations in this 1960s. The Borgward group made four brands of autos: Borgward, Hansa, Goliath and Lloyd.The marque has since been revived by Carl Borgward's grandson, Christian Borgward, together with his associate Karlheinz L. Knöss, with assistance from Far east investment, and unveiled the businesses first new car within over 40 years, the BX7 at the actual 2015 International Motor Demonstrate.The origins of Bremen's most significant auto-business resume 1905 with the place in nearby Varel of the "Hansa Automobilgesellschaft" and the walls in Bremen itself associated with "Namag", maker of the Lloyd car. These two businesses merged in 1914 to make the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial status then confronting Germany, the business failed to prosper and because of the late 1920s faced chapter 7. For Carl Borgward, already the successful creator in the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented an opportunity greatly to expand your scope of his auto business, and he took control from it.
Javier Anselmo Goi Argentina Hansa Coup 1960
The very first "automobile" Carl Borgward made was the 1924 Blitzkarren (super cart), a sort of very small three-wheeled van with 2 hp (1. 5 kW), which was an enormous success on the market gap it filled. Traders with a small budget bought it for delivery. The Reichspost ordered most of them for postal service.In 1929, Borgward became the overseer of Hansa Lloyd AG having had time to merge his "Goliath-Werke Borgward & Corp. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had right now evolved into the however three wheeler timber framed synthetic leather bodied 5 or maybe 7 hp Goliath Founder. Borgward turned his attention to the other businesses and led the development with the Hansa Konsul. In February 1937, there came the completely new Hansa Borgward 2000 along with in 1939 the name was shortened to Borgward 2000. The 2000 model was and then the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used some of the brand names from firms he had acquired in the past to found three individual companies: Borgward, Goliath and Lloyd. This was intended to increase the amount of steel allocated to his business during a period of austerity and rationing. For many purposes the businesses would be run to be a single entity, but in a business operated by way of man to whom delegation wouldn't come naturally the proliferation of legal entities nonetheless added unhelpful layers of complexity with the 1950s and encouraged a broadening with the range which finally proved financially unsustainable using the sales volumes achievable. In 1949 company presented the Borgward Hansa 1500.On the list of top engineers at Borgward by 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started out in 1954. The Isabella would become Borgward's hottest model and remained in production for the life of the firm. In 1960 the Borgward P100 seemed to be introduced, equipped with pneumatic suspension.Borgward introduced a distinct 1500 cc sports racers from the late 1950s, with the 16-valve engine from these learning to be a successful Formula Two power unit (which has been also used by some F1 privateers in 1961).Although Borgward pioneered technical novelties inside German market such while air suspension and automatic transmission, the company had trouble competing in the market. While larger companies such as Opel and VW took benefit of economies of scale along with kept their prices low to find market share, Borgward's cost structure was even greater than necessary for its dimension, as it basically operated as four tiny independent companies and do not implemented such basic expense reduction strategies as shared development and parts sharing between the company's makes. Borgward suffered quality problems as well. The Lloyd Arabella was technically advanced like a water-cooled boxer with the front wheel drive, but plagued with problems including water leakage and gearbox mistakes. Lloyd lost money on the car although it was more expensive in comparison with its direct competitors.In 1961, the company was forced into liquidation by lenders. Carl Borgward died inside July 1963, still insisting the company were being technically solvent. This proved to be true in the sense that after your creditors were paid 100 %, there was still several. 5 million Marks left over from the business.
All the cars took a trip around Dingolfing in the afternoon.
Reports of difficulties at Borgward surfaced in an article that appeared within Germany's leading news publication, “Der Spiegel” on age 14 December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted by means of a picture of Borgward, cigar in mouth, on the magazine’s top cover. It was strongly critical of Carl Borgward's business approach, and included many in the arguments later advanced to explain or justify the company's demise. The widest range of cars from any producer in Germany, produced by three until recently operationally autonomous businesses (Borgward, Goliath and Lloyd) was supporting a turnover involving only 650 million Signifies, placing the overall sales value from the combined Borgward auto organizations only in fifth place among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence by using an increasingly manic proliferation associated with new and modified versions featuring adventurous, but under-developed technological innovations ("fast manisch[e] Konstruierwut") provided rise to components which too often did not work, broke down or dropped apart, resulting in massive charges for pre-delivery remediation and/or post delivery warranty work that found their long ago to the company.The December 1960 Spiegel article wasn't the only serious community criticism targeting Borgward right now: suddenly stridently negative (in case more succinct) comments also resulted in in the influential mass-market Bild newspapers and in television studies. Critical media commentaries furthermore appeared concerning large loans to the Borgward Group provided by the local Landesbank.It is apparent the business was confronting cash-flow difficulties right at the end of 1960. Capital intensive businesses for instance auto manufacturing use their expensive machines and tools most efficiently as long as they use them constantly on full capacity, but the car market in Europe in the 1950s/60s was more temporary than today, with sales diminishing in Winter, then peaking in the first summer months: Borgward’s inventory of unsold cars at the conclusion of 1960 was above usual, reflecting ambitious growth options, most obviously in respect of america market[11] The December 1960 Spiegel article speculated that with the 15, 000 Borgward cars ordered by the North American dealers throughout 1960 (and on the 12, 000 delivered to them) 6, 000 might have for being taken back following a slump in United states demand. (Borgward was not the sole European auto maker hit by way of a North American slump successful for imported cars in the course of 1960. In the same season two ships carrying Renault Dauphines were turned last mid-Atlantic because the docks in The big apple were overcrowded with unsold Dauphines.
Borgward C. engine amp; gearbox for Hansa PreWarCar
At the end of December 1960 Borgward approached the lender for a further 1 million Marks of credit rating, the loan to be backed by the guarantee from the Bremen regional government which initially the Bremen senators decided to provide. However, following the flood of critical press comment the particular senators withdrew their ensure. They now required Carl Borgward to pledge the company itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in a still hostile media, Borgward agreed to the senate’s terms on 5 February 1961, thereby averting the bankruptcy in the business.The Bremen Senate additionally insisted on appointing a nominee as chairman from the company’s supervisory board. The man they selected was Johannes Semler whom reports generally describe as being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated directly into English, does less than full justice for the breadth of Semler’s profession. He had studied legislations at university and worked initially being a lawyer. The scion of a number one Hamburg political family, in 1945 he acquired himself been a founding person in the centre-right CSU gathering, and was a member of the Bundestag between 1950 in addition to 1953. Despite his Hamburg roots, Semler was by this time around based in Munich, with a network of contacts inside Bavarian establishment that most likely included fellow CSU politician as well as the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler inside a top administrative position inside the Bizone. The appointment of Johannes Semler since the representative of the Bremen senators to be able to chair the Borgward supervisory table would, in retrospect, contribute to the conflict that followed the Borgward chapter 7.
BorgwardBorgwardIsabella_5653.jpg
In 28 July 1961 Semler, as Chairman of this supervisory board joined the directors from the three companies Borgward, Goliath and Lloyd to instigate proceedings for the establishment of a “Vergleichsverfahren”, which would have provided for the court sanctioned scheme of arrangement enabling the business to continue to trade while simultaneously protecting the interests involving creditors. [16] Two months in the future, however, in September 1961, the Borgward and Goliath corporations were declared bankrupt, followed in November through the Lloyd business. Subsequent “conspiracy theorists” get suggested that Semler, for reasons of his own, never had any purpose of allowing the Borgward auto-businesses to survive.
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