Borgward can be an automobile manufacturer originally set up by Carl F. W. Borgward. The original company, based in Bremen with Germany, ceased operations in this 1960s. The Borgward group developed four brands of automobiles: Borgward, Hansa, Goliath and Lloyd.The marque has because been revived by Carl Borgward's grand son, Christian Borgward, together with his associate Karlheinz L. Knöss, with assistance from Chinese investment, and unveiled the company's first new car inside over 40 years, the BX7 at your 2015 International Motor Indicate.The origins of Bremen's most significant auto-business resume 1905 with the organization in nearby Varel on the "Hansa Automobilgesellschaft" and the walls in Bremen itself regarding "Namag", maker of the Lloyd car. These two businesses merged in 1914 to make the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial status then confronting Germany, the business failed to prosper and because of the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator on the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented an opportunity greatly to expand your scope of his auto business, and he took control of the usb ports.
Foto Borgward al Salone di Francoforte 2015, Foto Saloni dell39;auto
The first "automobile" Carl Borgward created was the 1924 Blitzkarren (lightning cart), a sort of little three-wheeled van with 2 hp (1. 5 kW), which was an enormous success already in the market gap it filled. Traders with a small budget purchased for delivery. The Reichspost ordered some of them for postal service.In 1929, Borgward became the representative of Hansa Lloyd AG having had time to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had chances are evolved into the even now three wheeler timber framed synthetic leather bodied 5 as well as 7 hp Goliath Leading. Borgward turned his focus on the other businesses as well as led the development from the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 in addition to in 1939 the title was shortened to Borgward 2000. The 2000 model was and then the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used many of the brand names from businesses he had acquired in the past to found three different companies: Borgward, Goliath and Lloyd. This was intended to increase how much steel allocated to his business at the same time of austerity and rationing. For many purposes the lenders would be run like a single entity, but in a business operated by way of man to whom delegation wouldn't come naturally the growth of legal entities nevertheless added unhelpful layers of complexity through the 1950s and encouraged a broadening with the range which eventually proved financially unsustainable while using the sales volumes achievable. In 1949 company shown the Borgward Hansa 1500.Among the top engineers at Borgward from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started in 1954. The Isabella would become Borgward's most popular model and remained in production for your life of the corporation. In 1960 the Borgward P100 seemed to be introduced, equipped with pneumatic suspension.Borgward introduced a distinctive line of 1500 cc sports racers within the late 1950s, with the 16-valve engine from these to become successful Formula Two power unit (which has been also used by some F1 privateers in 1961).Although Borgward pioneered technical novelties inside the German market such since air suspension and intelligent transmission, the company had trouble competing out there. While larger companies just like Opel and VW took good thing about economies of scale and kept their prices low to realize market share, Borgward's cost structure was even beyond necessary for its size, as it basically operated as four tiny independent companies and do not implemented such basic cost reduction strategies as combined development and parts sharing relating to the company's makes. Borgward suffered quality problems likewise. The Lloyd Arabella was technically advanced being a water-cooled boxer with entry wheel drive, but plagued with problems such as water leakage and gearbox errors. Lloyd lost money on the car although it was more expensive when compared with its direct competitors.In 1961, the company was required into liquidation by creditors. Carl Borgward died in July 1963, still insisting the company were being technically solvent. This proved to be true inside sense that after the actual creditors were paid 100 %, there was still some. 5 million Marks remaining from the business.
Retour de Borgward : le suspense continue jusqu’en septembre
Stories of difficulties at Borgward surfaced within an article that appeared inside Germany's leading news newspaper, “Der Spiegel” on 15 December 1960”. The very long, detailed, and in places repeated Spiegel article was highlighted by way of a picture of Borgward, cigar in mouth, on the magazine’s front cover. It was strongly crucial of Carl Borgward's organization approach, and included many in the arguments later advanced to spellout or justify the businesses demise. The widest range regarding cars from any company in Germany, produced by three until recently operationally autonomous businesses (Borgward, Goliath and Lloyd) seemed to be supporting a turnover of only 650 million Represents, placing the overall sales value through the combined Borgward auto companies only in fifth placement among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence by using an increasingly manic proliferation regarding new and modified products featuring adventurous, but under-developed technological inventions ("fast manisch[e] Konstruierwut") provided rise to components which too much did not work, broke down or dropped apart, resulting in massive charges for pre-delivery remediation and/or publish delivery warranty work that found their way back to the company.The December 1960 Spiegel article wasn't the only serious open public criticism targeting Borgward currently: suddenly stridently negative (if more succinct) comments also resulted in in the influential mass-market Bild classifieds and in television accounts. Critical media commentaries additionally appeared concerning large loans on the Borgward Group provided from the local Landesbank.It is apparent the business was confronting cash-flow difficulties by the end of 1960. Capital intensive businesses such as auto manufacturing use the expensive machines and tools most efficiently when they use them constantly with full capacity, but the car market in Europe from the 1950s/60s was more seasonal than today, with sales diminishing with Winter, then peaking in their early summer months: Borgward’s inventory of unsold cars by the end of 1960 was more than usual, reflecting ambitious growth options, most obviously in respect of the us market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered by the North American dealers throughout 1960 (and in the 12, 000 delivered to them) 6, 000 might have to get taken back following a slump in North american demand. (Borgward was not the sole European auto maker hit by a North American slump sought after for imported cars during 1960. In the same 12 months two ships carrying Renault Dauphines were turned in mid-Atlantic because the docks in New york were overcrowded with unsold Dauphines.
Borgward BX7 rendered with front grilles from six other automakers
Right at the end of December 1960 Borgward approached the bank for a further a single million Marks of credit rating, the loan to be backed with a guarantee from the Bremen local government which initially the Bremen senators agreed to provide. However, following the flood of critical press comment the senators withdrew their ensure. They now required Carl Borgward to pledge the business itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in a very still hostile media, Borgward agreed to the actual senate’s terms on several February 1961, thereby averting the bankruptcy of the business.The Bremen Senate furthermore insisted on appointing its very own nominee as chairman of the company’s supervisory board. The man they select was Johannes Semler whom reports generally describe like a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated in English, does less than full justice towards breadth of Semler’s profession. He had studied legislations at university and worked initially as being a lawyer. The scion of a respected Hamburg political family, in 1945 he experienced himself been a founding member of the centre-right CSU party, and was a member of the Bundestag between 1950 in addition to 1953. Despite his Hamburg sources, Semler was by on this occasion based in Munich, with a network of contacts within the Bavarian establishment that almost certainly included fellow CSU politician plus the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler inside a top administrative position inside the Bizone. The appointment of Johannes Semler because representative of the Bremen senators in order to chair the Borgward supervisory panel would, in retrospect, contribute to the hot debate that followed the Borgward chapter 7.
The German brand, Borgward is making a comeback, hopefully with some
With 28 July 1961 Semler, as Chairman of the particular supervisory board joined the directors in the three companies Borgward, Goliath and Lloyd to instigate proceedings with the establishment of a “Vergleichsverfahren”, which would have provided for the court sanctioned scheme of arrangement enabling the organization to continue to trade while while doing so protecting the interests involving creditors. [16] Two months afterwards, however, in September 1961, the Borgward and Goliath firms were declared bankrupt, followed in November by the Lloyd business. Subsequent “conspiracy theorists” have suggested that Semler, for reasons of his very own, never had any goal of allowing the Borgward auto-businesses to survive.
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