Borgward can be an automobile manufacturer originally launched by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in this 1960s. The Borgward group generated four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has since been revived by Carl Borgward's son, Christian Borgward, together with his lover Karlheinz L. Knöss, with assistance from China investment, and unveiled the company's first new car within over 40 years, the BX7 at the particular 2015 International Motor Display.The origins of Bremen's most significant auto-business resume 1905 with the organization in nearby Varel of the "Hansa Automobilgesellschaft" and the walls in Bremen itself involving "Namag", maker of the Lloyd car. These two businesses merged in 1914 to make the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial situation then confronting Germany, the business failed to prosper and from the late 1920s faced personal bankruptcy. For Carl Borgward, already the successful creator on the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented an opportunity greatly to expand the particular scope of his car business, and he took control of it.
Borgward BX7
The primary "automobile" Carl Borgward designed was the 1924 Blitzkarren (super cart), a sort of very small three-wheeled van with two hp (1. 5 kW), which was an enormous success in the market gap it filled. Traders with a small budget bought it for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the overseer of Hansa Lloyd AG having had time to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had right now evolved into the nonetheless three wheeler timber presented synthetic leather bodied 5 or even 7 hp Goliath Master. Borgward turned his attention to the other businesses as well as led the development on the Hansa Konsul. In February 1937, there came the brand new Hansa Borgward 2000 and also in 1939 the brand was shortened to Borgward 2000. The 2000 model was and then the Borgward 2300that continued in production until 1942.After World War II, in 1946 Carl Borgward used some of the brand names from corporations he had acquired in recent times to found three different companies: Borgward, Goliath and Lloyd. This was intended to increase the quantity of steel allocated to his business during a period of austerity and rationing. For many purposes the firms would be run as being a single entity, but in a business operated by way of a man to whom delegation wouldn't come naturally the proliferation of legal entities on the other hand added unhelpful layers of complexity from the 1950s and encouraged a broadening in the range which eventually proved financially unsustainable while using the sales volumes achievable. In 1949 company offered the Borgward Hansa 1500.On the list of top engineers at Borgward from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started out in 1954. The Isabella would become Borgward's most in-demand model and remained in production to the life of the business. In 1960 the Borgward P100 was introduced, equipped with pneumatic suspension.Borgward introduced a brand of 1500 cc sports racers from the late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (which was also used by a few F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such since air suspension and programmed transmission, the company had trouble competing in the marketplace. While larger companies just like Opel and VW took good thing about economies of scale in addition to kept their prices low to get market share, Borgward's cost structure was even higher than necessary for its dimension, as it basically run as four tiny independent companies and not implemented such basic expense reduction strategies as combined development and parts sharing between company's makes. Borgward suffered quality problems too. The Lloyd Arabella was technically advanced as a water-cooled boxer with the front wheel drive, but plagued with problems including water leakage and gearbox errors. Lloyd lost money on the car even though it was more expensive as compared to its direct competitors.In 1961, the company was compelled into liquidation by credit card companies. Carl Borgward died in July 1963, still insisting the company ended up technically solvent. This proved to be true within the sense that after the actual creditors were paid in full, there was still four. 5 million Marks left from the business.
Borgward BX7 TS a photo on Flickriver
Reports of difficulties at Borgward surfaced in the article that appeared throughout Germany's leading news journal, “Der Spiegel” on age 14 December 1960”. The very long, detailed, and in places repeating Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s front cover. It was strongly essential of Carl Borgward's small business approach, and included many with the arguments later advanced to describe or justify the businesses demise. The widest range involving cars from any producer in Germany, produced by three until finally recently operationally autonomous organizations (Borgward, Goliath and Lloyd) seemed to be supporting a turnover associated with only 650 million Represents, placing the overall sales value from the combined Borgward auto businesses only in fifth location among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence by using an increasingly manic proliferation involving new and modified versions featuring adventurous, but under-developed technological innovations ("fast manisch[e] Konstruierwut") presented rise to components which excessively did not work, broke down or chop down apart, resulting in massive expenses for pre-delivery remediation and/or post delivery warranty work that found their long ago to the company.The December 1960 Spiegel article has not been the only serious public criticism targeting Borgward at this time: suddenly stridently negative (in the event more succinct) comments also resulted in in the influential mass-market Bild classifieds and in television reviews. Critical media commentaries likewise appeared concerning large loans towards Borgward Group provided by the local Landesbank.It is apparent which the business was confronting cash-flow difficulties at the end of 1960. Capital intensive businesses for example auto manufacturing use their particular expensive machines and tools most efficiently if they use them constantly on full capacity, but the car market in Europe within the 1950s/60s was more temporary than today, with sales diminishing within Winter, then peaking in the early summer months: Borgward’s inventory of unsold cars at the end of 1960 was more than usual, reflecting ambitious growth strategies, most obviously in respect of north america market[11] The December 1960 Spiegel article speculated that on the 15, 000 Borgward cars ordered because of the North American dealers within 1960 (and on the 12, 000 delivered to these people) 6, 000 might have for being taken back following a slump in North american demand. (Borgward was not really the only European auto maker hit by the North American slump popular for imported cars while in 1960. In the same year two ships carrying Renault Dauphines were turned in mid-Atlantic because the docks in The big apple were overcrowded with unsold Dauphines.
Borgward comes to life with BX7 crossover at IAA
By the end of December 1960 Borgward approached the lender for a further one million Marks of credit rating, the loan to be backed by way of guarantee from the Bremen regional government which initially the Bremen senators agreed to provide. However, following the flood regarding critical press comment the senators withdrew their promise. They now required Carl Borgward to pledge the organization itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in a very still hostile media, Borgward agreed to the particular senate’s terms on 4 February 1961, thereby averting the bankruptcy from the business.The Bremen Senate likewise insisted on appointing a unique nominee as chairman in the company’s supervisory board. The man they decided to go with was Johannes Semler who reports generally describe to be a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated directly into English, does less than full justice on the breadth of Semler’s vocation. He had studied legislation at university and worked initially as being a lawyer. The scion of a leading Hamburg political family, in 1945 he got himself been a founding person in the centre-right CSU bash, and was a person in the Bundestag between 1950 in addition to 1953. Despite his Hamburg sources, Semler was by now based in Munich, with a network of contacts inside the Bavarian establishment that most likely included fellow CSU politician plus the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in the top administrative position within the Bizone. The appointment of Johannes Semler because the representative of the Bremen senators in order to chair the Borgward supervisory mother board would, in retrospect, contribute to the dispute that followed the Borgward chapter 7.
Borgward BX7
With 28 July 1961 Semler, as Chairman of the supervisory board joined the directors on the three companies Borgward, Goliath and Lloyd to instigate proceedings for that establishment of a “Vergleichsverfahren”, which would have provided for just a court sanctioned scheme of arrangement enabling the business enterprise to continue to trade while at the same time protecting the interests of creditors. [16] Two months later, however, in September 1961, the Borgward and Goliath companies were declared bankrupt, followed in November through the Lloyd business. Subsequent “conspiracy theorists” get suggested that Semler, for reasons of their own, never had any purpose of allowing the Borgward auto-businesses in order to survive.
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